Net sales of Spanish hotels through the Call Center increased by 73.8%

The Hotel Technology Institute (ITH) adds Ring2Travel as a new partner in the Call Center area.

The objective of this association is to incorporate a new resource with which to continue reinforcing the advisory work of the Instituto Tecnológico Hotelero (ITH) . Through the accession ofRing2Travel , they continue to expand the range of tools that they make available to associated hotels, on this occasion, adding a service that is currently in high demand by hotel establishments and their guests. A trend supported by the data from January 2023, which have registered an increase of more than 50% in the number of calls answered, and 73.8% in net sales, compared to the same period last year.

The Torremolinos-based company offers solutions both for those hotels that already have telephone service personnel and what they are looking for is to improve interaction with their guests, automating workflows and expanding their commercial capabilities, as well as for those who feel the need to Include this channel in your sales strategy , outsourcing this service to avoid making new investments.

Julián Alcolea , Head of Operations at Ring2Travel, explains that : "The traditionally called Call Center has never ceased to be there, but over the last few years the voice channel has gained in relevance, confirming itself as one of the most profitable and demanded by the guest. We are certain that by joining the ITH we will be able to make hoteliers aware of its growing importance, as well as open their eyes to the multiple benefits of incorporating it into their direct sales strategy”.

For his part, the general director of ITH, Álvaro Carrillo de Albornoz , points out that: "There is no doubt that the Customer Service department is key and indispensable for the tourism sector, it provides considerable value and is essential to create adapted strategies and well defined. Through this department, empathy is created and the best moment to generate a relationship of trust to advance guest loyalty. For this reason, we see it as opportune to work hand in hand with Ring2Travel and bring this necessary solution closer to the sector that differentiates us and provides us with excellence”.

About Ring2Travel

Ring2Travel is the customer experience center or contact center of the Paraty World group, designed to complete the direct sales strategy of hotels, hotel chains and other tourist accommodation, regardless of the booking engine, the destination and the markets with which they work. Specialized agents act on behalf of the hotel, presenting themselves as hotel staff, offering telephone service in up to 5 languages, 24 hours a day, 365 days a year. Ring2Travel's range of services includes attention to incoming calls, outgoing pre-stay and cancellation recovery campaigns, outgoing calls as reinforcement for campaigns on key dates (Black Friday, Valentine's Day, etc.), call overflow service, click to call campaign on the website, management of chats and mailboxes, etc. In addition, they also offer the Call Seeker solution, a reservation quote and pre-reservation generation tool for establishments that already have their own reservation agents.