Estival and Paraty's digital marketing strategy increases conversions by 85%

The digital marketing strategy of Estival Hotels & Resorts and Paraty Tech demonstrates the impact of a diversified and coordinated acquisition ecosystem on direct sales growth.

Between January and May 2026, Estival achieved +85% in conversions and +74% in conversion value compared to the same period in 2025, while incorporating Social Ads as a new channel within its acquisition strategy.

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