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The conversation about artificial intelligence in the hotel sector usually starts with what is visible: chatbots, voice assistants, conversational systems. Everything the guest sees, hears, or uses. But there is a prior, more significant question that few people ask: what fuels that AI? What does…

The **2026 World Cup** should be one of the great moments for tourism in Mexico. A historic tournament, the first with 48 teams, three venues in the country (Mexico City, Guadalajara, and Monterrey), 13 matches on Mexican territory, and an estimated economic impact of between 2.7 and 3 billion…

Black Friday has established itself as one of the most important sales campaigns, also for the hotel sector. Although traditionally linked to retail, this event has become a great opportunity for hotels looking to increase their direct sales, attract new customers, and strengthen relationships with…

At Paraty Tech, we’ve focused all our efforts on improving the booking experience for travelers and optimizing direct channels for hotels. From implementing advanced technology in our booking engines to designing loyalty programs and offering innovative solutions like Hotel + Flight packages, our…

Loyalty programs for hotels, hotel chains, and other accommodation options have been gaining popularity recently, establishing themselves as one of the most effective strategies for boosting direct bookings. These resources not only foster customer loyalty but also serve to generate positive…

The telephone remains a crucial tool for qualifying leads in the hotel industry, allowing for a direct and personalized connection with customers. Each call represents a sales opportunity, and by integrating effective strategies with tools like CRM, hotels can better manage information and improve…

On October 11th we had the pleasure of attending "Calvià, Revenue destination. The art of hotel distribution", an event organized by Incubadora Revenue and in which we were also part of the program, as participants in the discussion panel "Trends in direct sales". Moderated by Sergio Barroso, CEO…

As you already know, since December 1, 2023, all companies with more than 50 employees are required to have a visible complaints channel on their website, as stated in the BOE, in Law 2/2023. This measure, aimed at promoting transparency and integrity in the work environment, requires that all…

The good weather is accompanied by the desire to get away from the noise of the cars, the hustle and bustle and the routine. Running away to nature for a few days has become one of the main desires of this era in which being adventurous or not is no longer the question. Allegedly competitive prices…

Paraty Tech, leader in technological solutions for the hotel industry, is pleased to announce its presence, this time as an exhibiting company, at the prestigious Cancún Travel Mart 2023, where it will take the opportunity to present for the first time the update of one of its most important tools.…

One of the highlights of the first day of the TecnoHotel Forum was the panel The complex world of hotel distribution, under debate, in which we had the pleasure of participating, represented by Daniel Sánchez, Chief Revenue Officer of Paraty Tech. From the start, he had it all, and he did not…

Benefits of SEO for Hotels SEO positioning for hotels can benefit the increase in direct sales for your hotel or tourist business. What are the strategies and tools that Paraty Tech uses to achieve this goal? Join us, we'll tell you everything. SEO Positioning in the Hotel Sector First, let's take…

The Importance of Having a Loyalty Program The goal of this innovative and technological loyalty program, designed in collaboration with Paraty Tech, is to reward guest commitment, build community, and understand the travel habits of the hotel chain's customers. This aims to continually tailor…

More External Collaborations Than Ever Fill the Pages of Issue No. 9 of En Línea The first issue of En Línea in 2022, Issue No. 9 overall, is filled with external collaborations: Jaime Chicheri, Paloma Cambero, Miguel Eaktai, Santi Migueles, Elena Mateos... Unpublished articles and all the activity…

A new year has begun and two of the main players in hotel distribution, such as Google and Booking.com, present interesting news that can help you boost your direct sales. As expected, sustainability gains weight and becomes an important filter, which can make the difference between being the…

At Paraty Tech, we are more inclined towards direct human interaction, resolving issues on the spot, and providing immediate attention. All departments of the company are involved in this effort. Although we maintain constant contact with our clients, we periodically like to travel to visit them,…

We integrate with aloloc.com, the official website search engine for tourist accommodations, conceived as a reinforcement for direct hotel sales, offering clean results without advertising or third-party ads. Despite the resources allocated by hotel establishments to occupy the best position in…

We have reached an agreement with Fundación La Esperanza EBS to reward the efforts, during the Coronavirus crisis, of the teams at the Juan González and Manuel Dovado Elderly Residences. Up to a total of 12 hotels and hotel chains (26 establishments combined), belonging to our client portfolio,…

How to make non-availability profitable. So, at first, it sounds like a trick question. However, it has its explanation. We are all familiar, to a greater or lesser extent, with the concept of Business Intelligence (BI), that set of applications and tools that enable detailed analysis, aimed at…

The needs of hotel chains, due to their own diosyncrasy, may be different from those of independent hotels. Because of their volume of beds, because of their greater capacity to attract repeat customers, because of the versatility of their products, because of the heterogeneity of their audiences,…