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Booking Engine
Paraty Boosters: increase conversion with real-time incentives

Paraty Boosters: increase conversion with real-time incentives

Discover our incentive generator in real time

When we talk to hoteliers, it is increasingly common for terms such as autonomy, data, analytics, sales tools , etc. to come up in these conversations. In short, they seek more freedom, they yearn for greater self-management capacity, they demand effective and agile commercial resources on which to rely to boost their direct sales, without losing control over the decisions they make and the solutions they implement.

We come to respond to all these requests from Paraty Tech with Paraty Boosters , one of the latest modules developed for Hotel Manager, the back-office of our booking engine. An even more effective tool when combined with others such as Rate Check and Rescue Seeker , with which we seek to improve results by increasing direct bookings.

What is Paraty Boosters?

Paraty Boosters is a generator of incentives in real time, 100% configurable and measurable at any step of the reservation process or section of the official website. The appearance that the incentives can acquire is varied, and the activation possibilities and functionalities associated with them, very numerous.

From traditional popups, to floating elements of limited duration, through banners, subscription boxes for the newsletter, the loyalty club or the application of promocodes, countdowns, impulse sales accelerators or flash offers, responses to periods of inactivity of the user or abandonment intention, etc.

How does Paraty Boosters work?

Paraty Boosters has an intuitive interface integrated into the extranet of our booking engine. Through a simple drag & drop system that, first, allows you to select the type of incentive, second, offers the possibility of customizing the content and, third, select its location and configure its behavior.

  1. Access the Paraty Boosters module on the Extranet
  2. Choose your template and give it a name
  3. Use the Drag & Drop system to add or delete elements
  4. Edit the available text and image fields
  5. Customize the aesthetic by adding your corporate colors
  6. Define the sections or stages of the reservation process in which it will be displayed
  7. Sets the status to active or inactive
  8. Ready! Prepare to witness the results of your action

And also, A/B Testing

Any implementation carries a risk and we want you to always be sure that the incentives you apply are as effective as you expect. Therefore, you can also decide to activate them in A/B Testing mode.

In essence, A/B Testing enables the option to activate the incentive for only half of the users who access the website, allowing you to analyze the differences between the conversion rates of the website when the incentive is active and when it is not. it is. Information that you will have at your fingertips in the BI of Paraty Boosters.

Advantages of having a real-time incentive generator

A real-time incentive generator on your hotel's official website is a very valuable resource to improve the guest experience, increase their satisfaction and degree of loyalty, and increase the conversion rate of the booking engine.

Paraty Boosters is a commercial resource with which you can launch special offers, accommodation packages and activities or services, additional discounts, loyalty bonuses or any other initiative you can think of. The possibilities are endless and all of them increase the degree of motivation of the potential guest during the reservation process, always eager to find the best possible offer for their future stay. With Paraty Boosters you will make them feel valued and appreciated by giving them special treatment, with which they will feel more comfortable and satisfied.

  1. Increase the conversion rate
  2. Improve user experience
  3. Increases the degree of guest loyalty
  4. Get data that helps you get to know your audience better
  5. Get a higher level of personalization of your offer

Combine Paraty Booster with Rate Check and Rescue Seeker

In order to make the most of the potential of the tools we make available to you, we suggest you combine Paraty Boosters with two other top tools: Rate Check and Rescue Seeker.

Our price comparator with OTA's and Goals within the reservation process, Rate Check, can only add up. Not being afraid to show OTA prices is a clear sign of transparency and trust. Values perceived by your users, who also appreciate the comfort of having everything in the same place, and the satisfaction that this site is the official website. Rate Check integrates with your booking engine to offer your clients OTA prices for their same search criteria, always according to your business rules. In other words, if the price of the OTA or the Metasearch engine is lower than that of the official website, it will not be displayed.

On the other hand, Rescue Seeker, our active retargeting platform, launches to the rescue of lost reservations, tracking the footprint that your users leave when browsing and using it to offer them real-time solutions that respond to their behavior: recovery of reservations left by half way, dissuade users from leaving the website, give them that necessary push after periods of inactivity, a clear sign of uncertainty, etc. Rescue Seeker reduces the bounce rate and contributes to increasing the conversion rate.

Next, we leave you with a short video of Paraty Boosters. You want it? Ask your account for more information.
Booking Engine·17/03/2023
Paraty Tech will complete its presence at the Tianguis Turístico with a party for hoteliers

Paraty Tech will complete its presence at the Tianguis Turístico with a party for hoteliers

Tianguis Turístico will have its own party

Cancun, March 15, 2023

Paraty Tech, a leading technology company for the hotel industry, is proud to announce a new appearance at the Tianguis Turístico, one of the most important events in the sector, which this year will be held in Mexico City, from March 26 to 29.

The agendas of our representatives from the offices in Cancun and Malaga (Spain) have been open for weeks, including that of their CEO, Gina Matheis, who will be part of the five-member delegation that will travel to the country's capital with the aim of to present our most recent solutions to boost direct bookings for hotels, hotel chains and other types of tourist accommodation.

Among them, it is worth mentioning the design of custom web pages, our booking engine, optimized for more than a decade, our suite of digital marketing services, which includes a platform for managing campaigns in metasearch engines, and our wide range of tools revenue management, led by Price Seeker v4, our comprehensive price intelligence platform.

Paraty Tech has just celebrated the free Tech Trendy Tips '23 training sessions for hoteliers with enormous success (March 1-3), framed within our usual Roadshow MX . On this occasion, the chosen destinations were Cancun, Mexico City and Puerto Vallarta , and for them we counted on the invaluable collaboration of Duetto and Asksuite , technology companies that will soon be joined by Hotelinking , for the organization of the great party for customers and business partners with which Paraty Tech plans to put the icing on the cake for our presence at the tourism fair.

Baptized under the name of HOTEL DREAMS / Tianguis CDMX Travel Tech Party , this exclusive meeting with limited capacity and aimed at hoteliers, will take place on Tuesday, March 28, starting at 7:00 p.m., at Janis Palmas, a distinguished nightclub located only 10 minutes from the Citibanamex Center. The party will be attended by the main hotel groups and independent hotels in the country, and will be enlivened with live music, drinks, canapés and gifts for the guests. Tickets can be purchased through the following link .

Gina Matheis , CEO of the company, assures that "at Paraty Tech we are excited to be able to present, for yet another year, our technological innovations at the Tianguis Turístico, and excited about the idea of rewarding the loyalty of our collaborators, offering them a high-quality party." level in which to be able to chat in a relaxed environment in equal parts playful and professional”. With these actions, we ratify our firm commitment to continue providing full support to the Mexican hotel sector, through the development of new products and innovative tools and careful customer service, two of our main hallmarks.

For more information and appointments, from Paraty Tech we invite you to visit our website or contact us via email:

daniel romero
WhatsApp: (+34) 952 230 887
Phone: (+34) 666 592 008
Paraty Tech gets Google Partner Premier 2023 recognition

Paraty Tech gets Google Partner Premier 2023 recognition

We are Google Partner Premier

The creation of Paraty Digital Suite was in its day a declaration of intent by this technology company based in Torremolinos (Málaga) and offices in Cancún (Mexico) and Albufeira (Portugal). This important step, in addition to ratifying the growing role of digital marketing within the commercial strategy of hotels, implied, above all, the firm determination of Paraty Tech to strengthen this department, considering it as a fundamental pillar for direct sales. hotel industry , ranking at the same level as others such as the official website, the booking engine or the revenue management and price control tools.

Today, this change of course and the strong investment in resources and personnel associated with it, recently reinforced with the incorporation of Bárbara Balderas as director of digital marketing , has borne fruit. And it is that Google has recognized this work by granting Paraty Tech the status of Google Partner Premier 2023 , granted only to 3% and reviewed annually.

To select this select group of collaborators, Google takes into account variables such as the volume of investment and campaign optimization, channel diversification, technology, or the degree of specialization and certification of the team members who manage all of this. .

Paraty Tech has spent more than a decade developing solutions and implementing tools aimed at promoting direct sales of hotels, hotel chains and other tourist accommodation. This recognition constitutes not only indisputable proof that, far from having stagnated, they continue to update their range of services according to the new needs of their clients, but also represents a well-deserved award both for them and for the hotel establishments with which they who work, who have placed all their trust in the Paraty Tech experts and have made the relevant investments, always guided by the recommendations of the Paraty Digital Suite members.

In the words of Bárbara Balderas, director of digital marketing at Paraty Tech, "we cannot be happier with this recognition that, on the one hand, clears up any possible doubts about the contribution to direct sales of digital marketing and the importance of not setting a ceiling investment in this field as long as the return is as expected, on the other, it further increases my degree of confidence in this wonderful team that I have just joined (all the credit goes to them) and, finally, it opens many doors for us to finish positioning ourselves definitively as authentic specialists in the field”.

For her part, Gina Matheis, CEO of the company, is aware that "thanks to the extraordinary work of the team, we will now enjoy multiple advantages associated with this recognition that will allow us to improve even more, such as access to new Google products in the beta, to the latest statistics and trends, and to exclusive events hosted by the American tech giant.”
Know the benefits of SEO for your hotel

Know the benefits of SEO for your hotel

Beneficios del SEO para hoteles

El posicionamiento SEO para hoteles puede beneficiar al incremento de las ventas directas de tu hotel o negocio turístico. ¿Cuáles son las estrategias y herramientas que utilizamos en Paraty Tech para conseguir este objetivo? Acompáñanos, te lo contamos todo.

El posicionamiento SEO en el sector hotelero

Primero, vamos a echarle un vistazo al sector hotelero, según un informe de la consultora We are Marketing, en los próximos años las reservas online crecerán un 261% gracias a la digitalización. Las OTAs (Online Travel Agencies) son unos de los canales de reservas más consolidados y preferidos por los usuarios. ¿Qué se puede hacer para incrementar las reservas directas? La respuesta es una buena estrategia de marketing online.

Los usuarios buscan en internet y comparan precios y servicios antes de realizar una reserva, como consecuencia, el sitio web de tu hotel o complejo turístico tiene que operar de forma correcta (tanto el motor de reserva, como todas las funcionalidades integradas en él). Si la página no es atractiva o no funciona correctamente, afectará a tus reservas y al posicionamiento SEO de tu hotel.

Estrategia SEO para hoteles

La estrategia de SEO para hoteles empieza por un estudio del cliente potencial y su recorrido hasta formalizar la reserva, estos datos se obtienen de la propia base de datos del hotel y herramientas, como por ejemplo, Google Analytics. Una familia que busca un alojamiento, no tienen las mismas necesidades e intereses que un solo traveller, por lo tanto, hay que tener en cuenta estos factores para trabajar en función de eso.

Investigación de palabras

Una investigación de palabras clave mejorará el tráfico de tu sitio web, incrementará su visibilidad y posicionamiento en los resultados de búsqueda (SERP). Hay numerosas herramientas para realizar este tipo de estudioso, pero una de nuestras favoritas es SEMrush. El sector hotelero es un nicho de mercado con gran demanda y competitividad, por lo tanto, la estrategia de palabras clave a atacar deberían ser long tail y relacionadas con la intención de búsqueda de los usuarios, por ejemplo:

  • Precios de los servicios (hotel + ubicación + ofertas): nombre de hotel en Málaga, ofertas.
  • Nivel de los servicios (hotel + ubicación + con servicio): nombre del hotel en San Sebastián con parking.
  • Público objetivo y localidad (hotel + público objetivo + ubicación + servicios/nivel de servicios): nombre del hotel para familias en Tenerife.
  • Público objetivo y servicios (hotel + público objetivo + ubicación + servicios/nivel de servicios): nombre del hotel para familias en Tenerife promociones.

Una vez que se ha diseñado la estrategia de palabras clave, estas se utilizarán para:

  • Diseñar u optimizar la arquitectura web y morfología de sus URLs.
  • Curación de contenido para posicionar servicios y productos.
  • Actualizar o crear contenido para el blog (recomendamos que tu sitio lo tenga).
  • Optimizar sus elementos on page (título y metadescripciones).

Compatibilidad móvil

Según el informe mobile 2021 de Ditrendia, España es el país europeo donde más tiempo dedicamos al móvil y el 76% de los usuarios, ya ha comprado a través de sus dispositivos móviles.  Por lo tanto, el sitio web de tu hotel tiene que ser compatible, funcionar correctamente y estar optimizado, para que tu cliente potencial pueda realizar reservas a través de su móvil.


SEO local para hoteles

El posicionamiento SEO local es primordial para tu hotel, otorga visibilidad a tu negocio para los usuarios que efectúan una búsqueda geolocalizada, te ayudará competir contra las OTAs e incrementará las ventas directas. La ficha de Google My Business es la estrella del SEO local. ¿Cómo puedes optimizarla? Estas son algunas de nuestras recomendaciones son:

  • Sube fotos y un vídeo 360º.
  • Revisa y contesta a los comentarios de tus visitantes.
  • Asegúrate que esté actualizada.


Resumiendo, si dejas en manos de nuestro equipo de profesionales, los cuales implementarán las técnicas descritas anteriormente y utilizarán las herramientas correctas; te diseñarán una estrategia de SEO para hoteles que te aportaría los siguientes beneficios:

  • Aumentar el tráfico orgánico.
  • Incrementar su visibilidad en las SERP'​​​​s
  • Mejorar las reservas de tu canal directo.
Does your distribution need a rate shopper?

Does your distribution need a rate shopper?

Discover what Price Seeker v4 can offer you

The technological ecosystem of tourist accommodation is not homogeneous. Depending on the type of establishment, the number of beds, the target market niche, the category or the distribution channels, among many other variables, each hotel, chain, hostel, aparthotel or holiday rental property will require different solutions to optimise its resources, maximise its income and increase its profitability.

Don't give up the basics

Of course, there are some basics that it is practically impossible (and not advisable) to do without. If you aspire to sell directly online, you will at the very least need a website and a booking engine. This is, without a doubt, the first step. But only that, no more, no less. From there, the concept of "need" is relative.

As direct selling specialists, we at Paraty Tech are well aware of what other resources are supposed to help boost direct bookings. Above all, however, we have always argued that technology is the means, not the end, and we will never recommend arming yourself to the teeth without properly justifying the usefulness of implementing certain tools. Strategy is king.

The crux of the matter

Y de eso precisamente trata este artículo. Hoy queremos analizar la importancia (o no) de apoyarse en un rate shopper para garantizar la correcta aplicación de tus políticas de precios en todos los canales de tu distribución. Whatever your target, the current distribution of your sales share and the percentage ratio between your intermediated sales and your direct sales. In other words, does your hotel distribution need a price intelligence platform like Price Seeker v4?

In the following, we present different examples of possible variants of hotel distribution, explaining their particularities and trying to give an answer in each case to the question posed.

Your distribution depends mainly on Booking, you need to get to the detail. It is essential to know on which rates Genius is being applied, the latest available rooms, the cheapest rates, etc. All this information is provided by Price Seeker v4, helping you in the whole process.

You have a very varied distribution and it is very difficult to keep track of all these channels and give them the attention they deserve. With Price Seeker v4 you can. We monitor more than 200 distribution sites, including dynamic package sales channels and tour operators.

Your hotel relies heavily on third parties, so it requires more analysis of these distribution channels, and your main bookings come from tour operators or package holidays. Price Seeker v4 monitors your competition in these channels so that you don't miss even the smallest difference.

Direct selling is where you're earning the most revenue and, of course, you want to keep it that way. Price Seeker v4 not only helps you keep it that way, but also helps you manage your channel better. Real Time Parity, Opportunity Cost, etc. Want to know more, ask us!

Conclusion: a rate shopper, the best possible ally
As you can see, all roads lead to... Price Seeker v4. The conclusion you should come to is that, regardless of the picture that your distribution draws, a rate shopper or a price intelligence platform is undoubtedly one of those basics that we alluded to in the first lines of the article. What may vary is the use you make of this tool, as well as the indicators that are most relevant to your establishment.

But monitoring your prices and those of your competitors throughout your distribution network, knowing the opportunity cost of your disparities and the evolution of your parity index, not losing sight of the commercial strategies of the OTAs or knowing the general state of the market in which you work, is fundamental. This is unquestionable.

At Paraty Tech we know that not all hoteliers have the same needs. That is why we have reinvented the rate shopper concept. Price Seeker has mutated into a comprehensive price intelligence platform and is now marketed through three different packages (Professional, Advanced and Enterprise). Starting at just €49 per month, they go from low to high in terms of the amount of data they include and provide.

Please do not hesitate to contact us for further information. We also invite you to try Price Seeker. It's as simple as filling in a short form and we will provide you with a 14-day Free Demo. Quick and easy.
Paraty Tech's booking engine integrates with Duetto RMS

Paraty Tech's booking engine integrates with Duetto RMS

Paraty Tech integrates with Duetto

We are pleased to announce the direct integration of the Paraty Tech booking engine with Duetto , one of the world's leading revenue management solutions, with the aim of simplifying the distribution of hotels in Spain.

The association was made public during the recent edition of FITUR and has been designed to help hoteliers streamline the reservation and pricing processes. The direct integration connects the booking engine with the revenue management system (RMS) without the need to go through a channel manager, and allows the seamless transfer of data on:

  • Minimum length of stay (MLOS)
  • Closures on Arrival (CTA)
  • Closures on departure (CTD)
  • and other restrictions

  • This helps revenue teams to better dynamically price and distribute their room rates in real time:

    The integration between Paraty Tech 's booking engine and Duetto will allow hoteliers to automate more processes within their pricing and distribution strategies. Duetto now sends rates and restrictions directly to Paraty Tech's booking engine, helping teams eliminate unnecessary manual work. This simplifies the distribution path and allows hotels to dynamically set prices, ensuring they are selling the right room at the right rate at the right time. Guido Salvatori, Senior Director of Duetto Integrations

    With this direct integration between Paraty Tech and Duetto, hoteliers can send their prices and business rules directly from their RMS to the booking engine, helping them create a unique strategy for their direct channel. This allows hotels to drive a higher conversion rate through their direct channel, leading to a reduction in commissions paid to third parties such as OTAs. Daniel Sánchez, Chief Revenue Officer of Paraty Tech

    The integration features are now available to all joint customers of Duetto and Paraty Tech .
    And we returned to a Fitur like before

    And we returned to a Fitur like before

    Fitur 2023: we were really looking forward to it

    Like before what? Well, you can imagine... The Pandemic was a drastic turning point in many ways, but without a doubt, any face-to-face activity was affected to a greater extent. Events, in particular, suffered greatly. Fitur too, despite the efforts of his organization, determined to row against the tide and public opinion, for not surrendering to the devastating power of the virus. A stubbornness as laudable as criticized , which they have shown off for two eternal years and which, in the end, has been, in some way, rewarded.

    both laudable and criticized Contrary to what happened with other major international fairs, this one never fell into easy temptation, it never bit into the poisoned apple of cancellation. Because, no matter how hard it might be to resign yourself and let yourself be swept away by the avalanche of caution, the comfortable (prudent?) would have been to follow in the footsteps of the majority and wait for better times to come. However, they never did. This quote is different, it is made of a different material.

    They created Fitur Live Connect, their virtual platform, aware that the hybrid format, as with cars, offered greater guarantees. They also established strict security protocols, implemented a host of preventive measures and made payment and "no-show" policies more flexible (revenue management in its purest form). They stayed that way until the last moment. Trembling, surely, but firm, with your head held high.

    In the end, they had no choice but to postpone, but even doing so, they had set a precedent and sent a message that went very deep: Fitur does not wrinkle. The 2021 edition was reduced to a kind of ghost edition, exceptionally celebrated during the month of May, unanimously remembered as a sad and devastating encounter. However, above all, it was an unmistakable symbol, perhaps the first, of the process of recovery of world tourism. We did not dare then to appear as exhibitors, but we understood that the right thing to do was to attend. To be, had to be .

    Just eight months later, in January 2022, the picture was already quite different. In our country, the worst of Covid-19 was behind us. While people lost count of the number of waves surfed, the Coronavirus lost lethality. The vaccine had done its job and society learned to live with this uncomfortable companion, exchanging fear for respect. And Fitur returned to the cold of the capital in winter. It was still easy to find the seven differences between that fair and its pre-pandemic version, but there were clear signs of normality. Once again, Ifema distributed the right dose of optimism that the sector demanded to metabolize so much hardship and impotence.

    Last year ended up being a record year in many ways. It would not be fair to say that it has been a bed of roses, but the truth is that nobody seemed willing to turn the other cheek after such a slap in the face. Thus, despite the innumerable crises derived from the war in Ukraine, despite inflation, despite the recession... The whole world has traveled again. No matter who likes it. And at Paraty Tech, we finally returned to a Fitur like before.

    With booth. No masks. With sweets. Without hydroalcoholic gel. With quotes. No screens. With desire. No hard feelings. The figures for this edition, recently concluded, have exceeded all expectations: 66,900 net exhibition m2, 222,000 attendees, 136,000 professionals, 8,500 companies, 131 countries, 755 main exhibitors. We are talking about parameters very close to those of his historical record. Something unthinkable weeks ago.

    The 40 m2 of our stand have fallen short to satisfy the agendas of the 16 colleagues who have traveled to Madrid. There wasn't room for one more coat in the warehouse, you practically had to take a number to fill one of the six available jobs, and both the cups of coffee and the bottles of water have been gradually gaining ground as the seasons have progressed. journeys.

    They have been three intense, exciting, exciting and emotional days, in which we have taken the opportunity to sow, but also to collect. To discover and to spread. To establish new alliances, strengthen relationships and consolidate positions. Except for an alien invasion (the only thing that remains for us to see now), we predict a great 2023 and a long life for the queen (of fairs).
    5 digital marketing trends for hotels in 2023

    5 digital marketing trends for hotels in 2023

    Get ready for the New Year

    Back to the routine after these holidays and it's time to catch up. In order to help you plan your marketing plan for this new year, from Paraty Tech we have gathered 5 digital marketing trends that will be present in the hospitality sector, during 2023:

    Metasearch engines

    It is possible that the first thing you ask yourself is: metasearch engines, what is that? the different OTAS.

    Some examples of these platforms are: Google Hotel Ads, Trivago, Tripadvisor, Kayak, Skyscanner, etc.

    Once again, Google is on the podium, achieving a very competitive advantage that others do not have, since it is the most used search engine in the world, and that is that with Google Hotel Ads, the results of the metasearch engine appear directly when performing a search in Google.

    If your hotel's official website does not appear in the metasearch results list, you are losing sales share to OTAs.

    Google allows you to be in these results for free (free booking links) and paid, through ads (Google Hotel Ads), however, for either of the two options you need a company that is an official Google Partner, such as This is the case of Paraty Tech. If you want more information, do not hesitate to ask your account.

    Mobile Marketing

    Leaving home without your mobile is already unthinkable, right?
    In just a few decades, mobile phones have become an indispensable object in our daily lives and some even classify them as an extension of the human being.

    If before they were only a means of socializing and connecting, today, mobile phones allow access to services, banking applications, work tools, tickets (plane, concerts, events), GPS, etc.

    It is up to companies, in this case hotels, to make the best possible use of mobile devices to add value to the guest journey . As examples of how we can use mobile marketing, we can find: pre-stay SMS sending, online check-in/check-out, mobile keys, booking a service directly from the mobile, Apps that allow room control, TV remote and geolocated notifications, etc.

    CX – Customer Experience

    The customer experience is the qualitative sum of all the contact points between the brand and the guest, before, during and after their stay . If the booking process on the website is stressful for the client, it will already add negative points to the quality of the experience. Yes, on the contrary, after the stay there is extra attention that makes the guest feel special, this will add positive points to the experience.

    Basically, we have to see the customer experience as a whole, and not just the experience during the stay (the famous "operation"), since this is only one of the phases.

    When charting the complete customer journey, we must pay special attention to customer frustration points, such as queues or long waits, and develop more customer-friendly solutions by digitizing processes. Mobile marketing, as we saw in the previous point, is one of the resources that allow this digitalization focused on the consumer.

    Influencer Marketing

    Influencer marketing will continue to grow, and not just in the large business market. For small and medium-sized accommodations, using digital influencers is an excellent way to expand the reach and awareness of the brand . And although there is still some reluctance to this type of collaboration, it is a trend that will be present in 2023.

    When inviting an influencer or saying "Yes" to a collaboration, it is important to study the influencer and verify that their followers fit with the hotel's target audience, as well as that the values they transmit are in line with those of the hotel. brand. Only in this way can the hotel secure a strategic position in the markets of interest and, consequently, obtain adequate profitability.

    Video content on social media

    It is a fact that the tendency to share video content has been with us for a few years. But this year it has taken on a new dimension. Because, if before, the production and editing of videos only depended on the experts. Today, this process is carried out by the content creators themselves and "ordinary" users, in Reels (Instagram) and Tik Tok.

    These short and vertical videos are increasingly consumed on social networks and, in turn, increasingly valued by the social media platforms themselves , which means they have a greater reach.

    Integrating this type of content into your accommodation's social media planning, in order to engage and inspire your audience, is an important step to gain visibility and drive the desire to visit you.

    If you need support in this creation, you can always make photo and video collaborations with influencers, in exchange for content to use!

    Is your hotel already following any of these digital marketing trends? Take them into account when developing your hotel's marketing plan for 2023, in order to maximize your value proposition consistent with your establishment's resources.
    Growth could be our 2022 summary word

    Growth could be our 2022 summary word

    Everything that has happened this 2022

    The year is ending and it is time to take stock. As always, our blog has been the epicenter of our communications, and the posts it contains, the best possible common thread to recap the highlights of our activity. The ideal place to check the latest releases and improvements to Paraty Tech products and services, but also to find out everything related to the hotel sector and the Paraty World ecosystem. Will you join us on this walk?

    We start 2022 by catching up on the most important news from Google . The famous "Google Tax" gave a lot of talk and had to be updated to be able to explain it clearly. We learned and, at the same time, we continued to train, sharing tips and advice associated with the main tools used in our day to day: we have talked about Instagram , Metasearch engines , Google Analytics4 , Google My Business , Google Ads ... It is essential to be aligned with our clients in terms of knowledge, and we are always willing to write an article to further this trend.

    Success Stories Series As usual, we also wanted to focus on our clients. This is where the Success Stories Series arose, a space dedicated to publicizing their success stories , which we inaugurated with Vik Hotels. A different way of discovering the tricks and strategies that, with our help, have led them to make the most of their hotel establishments.

    Renew or die, another of our mottos, which has been able to find its best scope of application in the development of new tools to continue contributing to the increase in direct sales of hotels and hotel chains. Call Seeker came stomping in. An innovative product that emerged from active listening to the sector, with the aim of simplifying the arduous task of quoting reservations, but which also includes a wide range of very useful functionalities for reception, sales, etc. departments.

    During the first months of the year, we boosted our presence in Mexico with the opening of our office in Cancun and the establishment of a permanent team there to offer better service to customers in the area, and to make our technology available to as many possible from hotels in Caribbean destinations. In fact, our spin-off focused on the voice channel, Ring2Travel , also crossed the pond, determined to raise awareness there of the importance of setting up a Customer Experience Center. A turning point in our international expansion process that experienced a great advance with this milestone.

    With the arrival of spring, like flowers, events bloomed. Own and others. Fairs, loyalty appointments, training meetings... The parties celebrating our 10th anniversary made us especially excited, both in Spain and in Portugal . In both we were able to meet again with clients and collaborators, enjoy with our closest friends, in wonderful surroundings. Unique opportunities to chat and toast in confidence for these 10 years. And let it be another 10 more!

    Internally, it is always important to foster relationships between colleagues. Something that the Pandemic had worked hard to avoid, forcing us (among many other things) to cancel our traditional Christmas lunch in 2021. The best vaccine we were able to find to alleviate this side effect of the virus was the #ParatySpringParty or "No Christmas Food" . A meeting in which our large family had a great time in a cocktail-type event at the Hotel La Barracuda.

    At Paraty World we are committed to our employees and their well-being. Following the path of offering a healthy and pleasant work environment , we implemented our Paraty World All Inclusive project, which came to complete the in-house English classes, with the inclusion in March of a free daily buffet and, just a couple of months later, Wellness activities: nutrition, yoga and breathing sessions taught by Lidia Cruzado from @liluonthemat . A success to make the work environment a more complete and healthy experience.

    The heat was brought by the arrival of summer, and the warmth came from our partners. Companies made up of great professionals with whom we share a customer-centric approach and philosophy. Incredible alliances that have helped us offer more to the hotel establishments with which we collaborate. PayNoPain , Asksuite and Hotelverse have contributed to making our tools more complete and efficient solutions. In addition, we became the only booking engine to integrate Transfers & Experiences , offering the possibility of booking transfers and excursions directly during the booking process , with immediate confirmation and without the need for third-party intervention. Gold for hotels.

    September is always a decisive time and we decided to prepare our particular "Back to school". Paraty Academy was born from the signing of the collaboration agreement with Turiscool . A virtual space, free for our clients, with more than 50 courses on the most varied topics. Learning has never been so easy!

    An initiative that came to add to other indicators of our unquestionable commitment to training, such as our status as sponsors of Travel Tech , one of the most important free discussion forums worldwide, with specific sessions for each geographical area: Brazil & Portugal , USA & Canada, APAC, EMEA and Spain & LATAM. In all these appointments we had the pleasure of participating twice (discussion table and pitch session).

    At the end of the year, a very special Christmas gift arrived... The launch of Price Seeker v4 and the possibility of enjoying the tool for 14 days totally free . This version represents a comprehensive renovation of our acclaimed rate shopper, which has undergone its most ambitious reform in this update and its mutation into a price intelligence platform. It was already extraordinarily powerful, but now it is also a more intuitive and complete solution: new functionalities, display formats and indicators, more in line with current times and current work methodologies.

    Recovering old pre-covid customs, in 2022 we have been able to celebrate our #ParatyChristmasParty . If our impromptu spring party was a success, this one, steeped in the Christmas atmosphere, was even better. Cocktail, invisible friend, photo booth and a rap to remember, put the finishing touch to the group's internal events. We are already looking forward to the next one!

    Finally, we cannot stop talking about the exponential growth that we have experienced in Paraty World. The 4 companies that make up the group and its 3 offices around the world have not stopped expanding. The same fate has run the team. We have gone from being 71 people in 2021, to more than 120 today, integrating talent as young as necessary.

    Incorporations that have led us to expand our headquarters in Torremolinos (Málaga), whose offices now exceed 600 m2. We now have more meeting rooms, 3 kitchens, height-adjustable office tables for those who want to work standing up, a grassy area to disconnect and an endless number of open space -type workstations, which help us all feel more united and connected.

    In short, it has been an intense year in terms of work and activity, during which we have enjoyed, learned and evolved. But this wheel does not stop turning and we can already anticipate that 2023 will come loaded with surprises , like the Three Wise Men.

    We wish you a Merry Christmas and a prosperous New Year!
    Price Seeker v4 from €49 per month: the day has come

    Price Seeker v4 from €49 per month: the day has come

    Price Seeker v4 Official Release

    We are excited. We already told you a few weeks ago and, finally, the day has come. After months of work, we launched Price Seeker v4 and you can already contract it directly online, from €49 per month + VAT (exclusive launch offer). Also, if you want to try it beforehand to convince yourself of its potential, you have a free 14-day demo at your disposal.

    Our rate shopper has undergone a comprehensive renovation to become a comprehensive price intelligence platform and adapt, once and for all, to your needs as a revenue manager .

    We have no doubt that Price Seeker was already one of the most powerful tools on the market in its segment. But we have always been very open to listening to those who are called to be its main users, and we are aware that certain aspects required a rethinking.

    The keys to change

    The Price Seeker update has been attacked from different sides. The objective, in addition to making it a more intuitive and "hotel friendly" solution, was fundamentally to incorporate new functionalities, display formats and indicators , more in line with current times and with current work methodologies. Next, we detail some of the keys of the change.

    user experience

    A simply essential point. And although you will have video tutorials and user manuals available, it was important that, from the outset, you be able to move freely through the different dashboards, and that reading the data was clear and simple. We've reordered elements, changed the naming and expressions, and added new display formats, such as the calendar view. We hope you love the end result as much as we do.

    New features

    This point deserves a separate article and, in fact, it will come. But, for now, we will limit ourselves to highlighting some of the most interesting new features.

    Opportunity cost

    A proprietary algorithm, which takes into account different variables, will be in charge of indicating how much revenue the detected disparities are costing you. Because knowing that you have disparities is not the same as knowing how much they cost you.

    Real Time Parity

    One of the fundamental advantages that all our tools are developed internally is the fluid communication that is generated between them. In this case we use Rate Check, our metasearch engine inserted into the reservation process of your official website, to detect disparities in real time and monitor them through Price Seeker .

    Last Rooms Available

    Knowing the status of the availability of your compset is a great competitive advantage that can help you, and a lot, to refine your pricing strategy. Now, with Price Seeker v4 you will be able to detect when your competing hotels have only a few rooms left and use that information for your own benefit.

    New indicators

    In the first position of the ranking of new indicators we highlight the data related to flight + hotel . To do this, we have implemented a module from our destination intelligence platform that extracts information from any channel of the tour operation . We are talking about more than 200 websites, understood as data sources!

    3 different packages and online contracting

    Undoubtedly, one of the great novelties of this new version of our rate shopper is the packaging of functionalities . And it is that each hotel or chain has specific needs. A vacation resort is not the same as an urban boutique hotel, to give two examples.

    For this reason, you now have three different packages, Professional, Advanced and Enterprise , and you can enjoy Price Seeker v4 from €49 per month (VAT not included). A more than competitive price, within the reach of the pocket of any type of establishment.

    In addition, you can request your free 14-day demo or contract the tool directly online , by filling out a simple form. Once your user has been created, you can access it to start consulting and analyzing data.

    Price Seeker v4 will be one of the main novelties that we will bring to Fitur 2023 , a fair in which we intend to make a live presentation of the tool and offer you resources to test it in situ at our stand. You can find us in Hall 8, Stand 8D15 .

    For any question or more information, you can contact Cindy Johansson , Sales & Project Manager of the tool directly:
    Paraty Tech integrates with Hotelverse to offer a new dimension of direct sales

    Paraty Tech integrates with Hotelverse to offer a new dimension of direct sales

    A new way to book

    The first hotel in which it will be possible to verify the result of the integration between theParaty Tech booking engine andHotelverse will be the Amare Beach Hotel Ibiza by Amare Hotels , belonging to Fuerte Group, which has already created its digital twin and will be operating soon . That technology advances by leaps and bounds is unquestionable. But in this process, first there are those who open the way, and then those who take advantage of the clear path to follow the marked path. Hotelverse is undoubtedly part of the first group. In fact, they have achieved something as complicated as creating a solution that, in some way, represents a reinvention of the wheel of hotel reservations. A new dimension of direct sales from all possible sides. On the one hand, the guest will now be able to book exactly the room they want, through an immersive interface based on a digital twin of the establishment, which will allow them to move around the facilities practically as if they were there . On the other hand, it will change the traditional way of making revenue, by enabling the option of setting prices by specific room number , instead of doing so by the usual types or categories. For its part, Paraty Tech , a company with more than 10 years of experience, specialized in the development and implementation of technological solutions aimed at increasing direct hotel sales, has always been characterized by getting on the bandwagon of innovation. So it is not surprising that it has become one of the first booking engines in the market to integrate with them. In the words of Fermín Carmona, CEO & Co-founder of Hotelverse , "if anything characterizes Paraty Tech it is its functionality and ease of use, essential requirements for us, as a brand and as a product promise". Paraty Tech continues, "complete its proposal to generate reservations with the digital twin, thus taking a giant step in technological transformation and sales conversion ”. The Amare Beach Hotel Ibiza , belonging to the Amare Hotels (Fuerte Group) chain, has already planned its digital twin and will be the first establishment in the Paraty Tech client portfolio to implement Hotelverse in its reservation process. Fuerte Group is a clear example of direct sales at a national level, which has always been characterized by its innovative attitude, as Martin Aleixandre, Chief Commercial Officer , explains to us, for whom this initiative represents a new opportunity to continue differentiating itself and setting trends : " Anything that adds value in terms of direct sales and in relation to the guest experience, we value internally and try to implement it. Especially if it is a disruptive and useful solution, such as Hotelverse, with the peace of mind of having a partner like Paraty Tech, always ready to undertake any project or suggestion for improvement that we propose ”. Gina Matheis, CEO and Co-founder of Paraty Tech is aware of the potential of this integration, especially for hotels and vacation resorts, where the location of the room can make a big difference : “ having the ability to decide to sleep on foot the beach, having views of the pool, being close to restaurants or far from the facilities for children, supposes a great differential value for the traveler, who will surely be willing to pay more in exchange for enjoying the power of choice and know exactly where your room will be located. In turn, hoteliers must understand that an integration of this nature will help them increase the price of certain rooms, the average ticket and the total revenue , paradoxically, also improving the accommodation experience of their guests, despite the probable increase in their bill. . With Hotelverse and Paraty Tech we all win ”.
    Casual Hoteles launches the new version of the BeCasual Club

    Casual Hoteles launches the new version of the BeCasual Club

    La importancia de tener un programa de fidelización

    El objetivo de este innovador y tecnológico programa de fidelización, que ha sido diseñado en colaboración con Paraty Tech, es premiar el compromiso de sus huéspedes, crear comunidad y conocer los hábitos viajeros de los clientes de la cadena, con el fin de seguir adaptando su oferta a sus gustos y necesidades. Tras una exitosa temporada estival, la cadena hotelera temática Casual Hoteles ha empezado el otoño con una importante novedad: el lanzamiento del Club BeCasual, su renovado programa de fidelización, cuya nueva versión ha sido diseñada en colaboración con su principal socio tecnológico, la empresa Paraty Tech. Se trata de una propuesta rompedora, como lo es la propia compañía valenciana, que incluye servicios diferenciales muy singulares, que aportan mucho valor a sus miembros y, sobre todo, favorecen el sentido de pertenencia y crean comunidad. Porque este es, según Juan Carlos Sanjuán, presidente y fundador de Casual Hoteles, uno de sus principales objetivos, “conocer en profundidad a los huéspedes que se alojan en nuestros establecimientos, y que ese conocimiento nos permita seguir adaptando nuestra oferta a sus gustos y necesidades”. Una opinión que comparte Daniel Sánchez, Chief Revenue Officer de la tecnológica, que añade que este club ejemplifica “nuestra capacidad de adaptación a las necesidades de cada establecimiento o cadena, pues ha sido diseñado desde cero, 100% a la medida de un cliente que nos empuja permanentemente a subirnos a su tren de la innovación”. Así, además de generar beneficios desde el minuto 0, a pesar de su gratuidad, ya que al inscribirse el usuario recibe 5 euros gratis, que pueden ser canjeados en reservas en hoteles de la cadena; percibe otras ventajas como acumular euros canjeables, por cada 10 euros que gaste a través de la web del grupo o recibir dinero como regalo de cumpleaños. Mimos y atenciones que se complementan con otros detalles como los regalos de bienvenida que se ofrecen al usuario al llegar al hotel; desde el 10% de descuento en las reservas de alojamiento y en servicios extras propios del hotel; la participación en varios sorteos al año y la posibilidad de realizar una salida tardía, según disponibilidad.

    Un programa escalable, que premia como ninguno la fidelidad

    Y es que, según Juan Carlos Sanjuán, “el Club BeCasual destaca por ser personalizado, escalable y flexible”.  En este sentido, explica, “es un programa de fidelidad que ha sido diseñado a medida por Paraty Tech, nuestro socio tecnológico. Es muy intuitivo y está pensado tanto para el cliente final, como para nuestros empleados, que se pueden beneficiar de todos los beneficios en igualdad de condiciones”.  También es escalable, agrega, “porque adapta las ventajas al nivel de compromiso demostrado por cada socio, generando 3 categorías: BeCasual (disponible con solo registrarse), BeCasual Fan (para los clientes que hayan reservado entre 4 y 6 estancias) y BeCasual Lover (a partir de 7 estancias)”. Por último, concluye, “tecnológicamente es muy flexible y eso, a nivel interno, significa que podemos gestionar los contenidos y otras funciones de manera autónoma y ser muy ágiles en la creación de nuevas promociones. Por ejemplo, de cara a 2023, tenemos previsto incorporar nuevas ventajas como obtener euros gratis por cada amigo que los socios de BeCasual logren que se inscriban al programa, y la posibilidad de convertir los puntos acumulados en aportaciones solidarias, entre otras”. BeCasual destaca por premiar desde el minuto 0 a sus socios, y por recompensar con más beneficios su fiel compromiso

    Acerca de Casual Hoteles

    Casual Hoteles es una compañía hotelera valenciana, que fue fundada en 2013 por Juan Carlos Sanjuan, con el objetivo de convertirse en el referente de alojamientos urbanos temáticos de España. Todos sus hoteles cuentan con una decoración personal, inspirada en los destinos en los que están ubicados, y ofrecen unos estándares de calidad y unas ubicaciones céntricas a precios asequibles. Son divertidos, sorprendentes y provocadores, haciendo de Casual Hoteles una cadena disruptiva que, en 2018, fue reconocida con el Premio Hostelco al “Mejor Concepto Hotelero”. El grupo también destaca por su política de férreo compromiso social y medioambiental a través de su propio Código Ético, y por sus colaboraciones con ONG’s como Save the Children y Unicef, entre otras. En la actualidad, Casual Hoteles cuenta con 22 hoteles y 848 habitaciones en 11 ciudades de España y Portugal, de los cuales 1 es propiedad, 15 son operados bajo régimen de alquiler y 6 en franquicia.
    The (r)evolution of the rate shopper and its mutation into a Price Intelligence Platform

    The (r)evolution of the rate shopper and its mutation into a Price Intelligence Platform

    Countdown to Price Seeker v4

    Technology, like the needs of hotels, is in a process of permanent change. Business strategies, revenue, marketing, etc. They are almost exclusively based on data, and these, in turn, are like an entity with a life of its own that does not stop integrating new indicators, formulas, display formats and analytical variants, in response to the constant proliferation of the most varied requirements. by the professionals called upon to exploit them.

    What in the past could have been an A, may now barely touch the pass, and the only valid path for tool developers is to adjust their cruising speed to that of this wheel that does not stop turning. Even more. Overcome it to be able to anticipate and overcome unexpected obstacles or sudden changes in direction.

    Spoiler alert! We are going to reveal some details of the most recent episode in the history of Price Seeker , our rate shopper, and its mutation into a Comprehensive Price Intelligence Platform .

    We like to define the next and imminent launch of Price Seeker v4 , and that everyone understands it that way, more than as an evolution, as a true revolution of this product , flagship of our brand. This version, the most ambitious to date, has led us to rethink, even its categorization. And it is that, perhaps, the concepts of rate shopper and rate checker, already fall short.

    a bit of background

    Before getting into the matter, let's take a look back. It is important to know that Price Seeker arose from the concern of our own colleagues , revenue and account managers who felt the need to automate certain processes in order to carry out more exhaustive monitoring of the growing number of hotels they managed.

    In other words, like so many other solutions that we have developed in-house, Price Seeker was originally conceived as a tool for internal use, an ally that would allow us to continue increasing direct sales from our clients through price control. , and those of its competitive set, in its distribution channels. It didn't take us long to realize its potential... The rest came alone, backed by an unwavering argument: if it's useful for us, it will also be useful for any hotel establishment, regardless of its degree of involvement with direct sales. A star was born and his role was none other than to monitor, generate and boost sales in the channels of greatest interest , whatever they were, according to the commercial strategy of each accommodation.

    Throughout almost a decade of production, Price Seeker has passed through the hands of revenue managers from leading hotel chains and groups, such as Meliá, Barceló, Blue Bay, Eurostars, Iberostar, RIU, Fuerte or Best Hotels, which It certainly constitutes a guarantee of its reliability.

    But it has been by identifying actions or discount programs implemented unilaterally by the large OTAs, to the detriment of the interests of the hotels, when it has hit the table. For example, the detection of the Booking Early Payment Benefit comes to mind, even before its arrival in Spain. Expedia would later follow in his footsteps and, once again, the exclusive was carried out by our tool.

    Price Seeker v4, what's new mate?

    Now yes, we leave the past behind, we place ourselves in the present and look to the future. As we already mentioned, Price Seeker v4 is the definitive twist. A (r)evolution attacked from all possible sides. From the redesign of the UX, to the implementation of a wide range of brand new functionalities, through the inclusion of new indicators, a vocabulary and a more "hotel friendly" nomenclature, up to three different packages and the possibility of contracting and starting it. directly online. All this, focusing on the management of the establishment, but, above all, on its profitability. Let's see it in detail.

    • User Experience : We won't dwell too long on this point. Just to say that we have listened to you and we will continue to do so. We are taking note and the new look & feel will reflect this. In any case, the best thing you can do is try it. By the way, we are going to launch a Price Seeker Beta Testers campaign. Do you want to be part of "The Chosen Ones"? Stay tuned.

    • Monitoring of the vacation package / flight + hotel : One of our main objectives is to grow hand in hand with projects in which the flight + hotel is of vital importance. Price Seeker v4 monitors the competitiveness of hotels in more than 200 distribution points, including tour operators and highly relevant platforms, such as Jet2Holidays or TUI. Remember that we work with hotels in multiple destinations, so we can apply this criteria to any channel with which you may be interested in making comparisons.

    • Control of disparities taken to the highest level :
      • You will receive real-time alerts of disparities in the direct channel, identifying as priority those with a high probability of abandonment .
      • Price Seeker v4 indicates the opportunity cost , because it is not the same to know that you have disparities, than to know the real cost that they imply for you in each channel.
      • Specific dashboards for hotel chains.

    • Competition : detection of functionalities and promotions, including aspects such as the "last available rooms".

    • Market data : online reputation of the destination, prices of the place, tour operators, flights...

    • And also : all the advantages of a pricing tool aimed at providing information in an agile and reliable manner, but with a degree of detail prepared to satisfy the highest levels of demand:
      • Competition monitoring.
      • Parity monitoring.
      • Maximum reliability and solidity of the data, supported by screenshots.
      • Personalized alert system.
      • Competition and parity report generator.
      • Events and notes.
      • Daily updates.
      • Selection of your competitive set.
      • Free setup.
      • Free personalized training.
      • Online support.
    Up to here we can read... Follow us on our usual communication channels to be aware of new steps. Price Seeker v4 is coming very soon .
    Paraty Tech 10th Anniversary Party in Portugal: for many more decades

    Paraty Tech 10th Anniversary Party in Portugal: for many more decades

    We celebrate 10 years in Portugal

    As we have already commented on more than one occasion throughout 2022, this is a year that is giving us many reasons to be very proud. After a decade of experience, at Paraty Tech we wanted to celebrate this milestone with our clients, partners and friends, holding a series of events that have served, above all, to thank them for their support, trust, and loyalty.

    If on June 9 we convened in Malaga, more specifically, in the mythical Baños del Carmen, in what ended up being a party full of emotions and good memories, on September 15 we did the same in Portugal. The place chosen was the Hotel NAU Sao Rafael Atlántico , belonging to NAU Hotels & Resorts, one of the first chains that opted for Paraty Tech when we decided to start our journey through Portuguese lands. A location, therefore, charged with symbolism for us, which undoubtedly contributed to raising the level of emotion of the meeting.

    Being able to organize something like this implies many things. It means that we are still in the market, that when we decided to bring our services and our collaboration model to the neighboring country, because we were clear that we had a lot to contribute here, we were not wrong. It also means that the team has done and continues to do a great job , also in terms of loyalty, because the company has grown, of course, but, above all, the Portuguese delegation, led by its Country Manager, Diana Costa, has managed to relationships with clients are becoming closer and closer, in many cases exceeding the strictly professional scope, forming solid teams in which the borders of the supplier-hotel relationship are increasingly blurred.

    Show-cooking, a cocktail of height, cake with candles and sparklers, broadcast of videos, speeches of thanks, reunions, anecdotes, laughter... Everything that could be expected from the party was more than fulfilled.

    Words from our CEO, Gina Matheis

    Throughout 10 years many things happen and it is difficult to choose between so many anecdote, challenge, victory, etc. However, there is no doubt that our CEO, Gina Matheis, has a very special memory of the first reservation that came through our booking engine, at the hands of a Dutch family that she says will always be remembered. This is how he wanted to convey it to all the attendees in his thank you speech, highlighting the nerves that invaded his body while he made sure that the reservation was well priced. He also took the opportunity to recall that Portugal is the first great success story of our international expansion process, thus opening the door to other markets, such as Latin America, with the peace of mind of knowing that our model and our strategy do not understand countries or borders. .

    The fragment of her speech dedicated to Diana Costa deserves a special mention, who practically in tears listened carefully to how Gina was full of praise for her work and her management, elevating our Country Manager Portugal to the position of main architect of the place she occupies currently Paraty Tech in Portugal, generally recognized as one of the best booking engines on the market .

    The round of interventions was completed by Diana herself, in charge of opening the event and welcoming attendees, and Sancha Pina, Marketing & CRM Executive of NAU Hotels & Resorts.

    Awards Ceremony

    Finally, as the culmination of the celebration, an awards ceremony took place in which we wanted to reward good work in different plots of some of the establishments with which we collaborate. Everyone picked up their smiling statuettes, posing proudly for the photo, and showing their appreciation for the recognition of their work:

    "Back to school": we launched Paraty Academy, a free training platform for customers

    "Back to school": we launched Paraty Academy, a free training platform for customers

    Learn more with Paraty Academy

    September arrives, the last month of summer, and with it the engine of the business fabric of the tourism sector roars again, which, after the general slowdown in its activity during the summer season, returns to recover its usual cruising rhythm for autumn .

    In this sense, at Paraty Tech we already have our particular "back to school" prepared, and we do it with a calendar full of events and, above all, with a novelty of great relevance to the interests of our clients: the launch of Paraty Academy , our training platform, developed hand in hand with TuriSCool, in what constitutes a further step within the framework of collaboration that we signed months ago.

    Gina Matheis, CEO of Paraty Tech, tells us:

    We have always insisted on the importance for the success of our collaboration format that the hotels with which we work are duly trained and aware of direct sales, and we believe that it is also our responsibility to promote and facilitate access to this knowledge. Gina Matheis, CEO of Paraty Tech

    The Paraty Academy content program has more than 50 courses in audiovisual format, with a focus on topics as varied and enriching as revenue management , hotel management , online marketing , the main technological tools , leadership , management of people or accounting and finance .

    A training offer that, however, does not stop there and we will gradually update and increase it, as Daniel Sánchez, our Chief Revenue Office, tells us:

    The courses developed by TuriSCool constitute, without a doubt, a very important part of the offer of this platform, but we already know that they will not be the only ones, since we intend to periodically upload new content, available exclusively through Paraty Academy, developed by our team thinking about the particular needs and interests of our clients, who through their username can also consult our calendar of events so as not to miss any of our actions. Daniel Sánchez, CRO Paraty Tech

    For some time here, at Paraty Tech we have worked hard to convey the idea that the website and the booking engine are only the first step to boost direct sales. Hence, over time we have been increasing our portfolio of services, increasingly promoting online marketing ( Paraty Digital Suite ), giving the voice channel the importance it deserves ( Ring2Travel ), developing our own revenue management tools and, now, also offering a free training platform:

    The only way to continue differentiating ourselves and adding value to our clients is not to stand still, showing them that we go far beyond giving them a rod and waiting for the fish to come in... We also want to teach them how to fish, discover where the best fishing grounds are, tell them which is the best bait and which techniques are most effective. In short, we want to continue fishing with them, as a team, for many years, enjoying the art of fishing in the seas and oceans around the world, and enjoying the resulting banquet together. Gina Matheis, CEO Paraty Tech

    Paraty Academy is available from September 1 and hotels and hotel chains in Spain and Latin America will be able to request access, for now. Those establishments interested in accessing the platform should contact their assigned account manager, who will be the person in charge of creating the relevant license(s).
    Google Ads Performance Max: what you need to know about this new campaign format

    Google Ads Performance Max: what you need to know about this new campaign format

    Google adds news

    Today we want to talk to you about Performance Max , the new campaign format launched by Google , which aims to maximize performance based on a specific conversion objective (online sales, leads, etc.), using all your inventory to do so:

    • Search
    • display
    • Youtube
    • gmail
    • discover
    • google maps

    What is Google Ads Performance Max?

    The first thing you should know is that it is a campaign format based on artificial intelligence and automation . In other words, Google will show all the ads to the users of the different channels of its network that it believes are more likely to convert for the specific objective marked. Even so, the configuration of the campaigns makes it possible to provide indications in this regard. Therefore, when deciding which users the ads will be shown to, the behavior is very similar to display or YouTube campaigns, in which custom audiences provided by Google are used.

    In essence, this is equivalent to running most of the Google Ads advertising formats in a single campaign , therefore, without the need to create separate campaigns for each channel. And it is especially suitable for clients who generate conversions in all the channels of the Google network and are interested in using and exploiting all their inventory in a single campaign .

    It is worth knowing that, gradually, Google's intention is for Local and Smart Shopping campaigns to become Performance Max campaigns.

    What benefits does Google Ads Performance Max bring?

    It is a comprehensive automated solution that will allow us to fully track the customer journey , supported by an attribution model based on multi-channel data. In addition, it brings a whole series of new statistics , such as increasing search trends, which will allow us to accelerate the achievement of results.

    It also offers complete visibility into auction data across all Google properties , allowing you to optimize retail bids to maximize campaign performance.

    In short, Google Ads Permormance Max makes the most of Google's automation possibilities , including campaign segmentation and delivery.

    • Comprehensive automated solution
    • Full customer journey tracking
    • New performance statistics
    • Accelerating the achievement of results
    • Complete visibility of auction data

    When to use Performance Max according to Google

    According to Google's opinion, this campaign format is especially indicated in the following cases:

    • When you have specific advertising and conversion goals
    • When you want to maximize the performance of your campaign without limitations regarding channels
    • When you want to access all channels without creating separate campaigns
    • When you want to maximize reach and conversion value

    What do the Paraty Tech experts think?

    According to the specialists at Paraty Tech Performance Max, it is a format that they would include within the "visibility" objective and not short-term reservation conversion. The main advantage of this model is that by using artificial intelligence with different types of campaigns at the same time, you can get better results in terms of visibility than if you launch display or YouTube campaigns separately.

    According to this argument, the recommended time to use this type of campaign would be around a month before the start of the high season for accommodation , maintaining it throughout the season (as we do with display or YouTube).

    For example, at this time, in peninsular destinations it could be an interesting option for snow and mountain hotels, and not so much for sun and beach hotels, since it would not make much sense to invest in visibility in the coming months. The opposite would happen in markets such as the Canary Islands or the Caribbean, where the high season is about to begin.

    What do you need to launch a Performance Max campaign?

    For this campaign format we need to have as many resources as possible (images, videos, audiences, texts, etc.) so that Google can use them in the different distribution networks. If you do not have videos, Google will take care of generating a high-quality one from the available graphic resources. The rest is up to us, you don't have to worry about anything.

    Max Performance campaign settings. Both the added resources and the selected audiences are grouped into "Resource Groups". On the left we see all the added resources and on the right the selected audiences. At the top it is indicated on which networks the ads are being shown.
    Tech-Driven Integration Alliance between: Asksuite + Paraty Tech

    Tech-Driven Integration Alliance between: Asksuite + Paraty Tech

    We add new alliances

    We do not stop! This time, we partnered with Asksuite , the first omnichannel service platform for hospitality . Specialists in hotels, their customer service tool generates direct reservations . A more productive and intelligent function for the hotel, serving customers, optimizing its reservation center and increasing its sales.

    Reservation systems have evolved a lot, but even so, the time has come to lead a new significant change, which is why Paraty Tech and Asksuite have decided to advance further in integration with the aim of leaving obsolete methodologies behind and continuing to contribute. to the growth of its hotel clients.

    Both companies share the objective of providing innovative solutions to hotel establishments of all types and sizes. This integration agreement is intended, therefore, to come up with new formulas that continue to make it easier for hotels to attract a growing number of reservations.

    “We are very proud of our solution, and connecting with other like-minded companies is the boost we need to address everything from the most basic to the most challenging needs for hotels. By adding this integration to Asksuite's growing network of technology providers, we easily get exceptional delivery from both.” Rodrigo Teixeira, CEO of Asksuite

    Here are some of the benefits you can expect from the Asksuite and Paraty Tech integration :

    1. Instant price quote on different messaging channels such as WhatsApp, Facebook and Instagram Messages, webchat and Google Business Messages.
    2. When the AI Booking Assistant doesn't find availability for a specific period, it suggests the closest available dates, and when the same is the case with groups, it suggests nearby properties.
    3. Integration of the booking engine to make smart quotes via email and WhatsApp.
    4. Centralization of the main communication channels.
    5. Easy sending of massive WhatsApp campaigns to answer common questions, with calls to action that go directly to the Paraty Tech booking engine .
    6. Conversions and tracking data to power the most effective and profitable marketing channels and increase direct bookings.

    «Asksuite is much more than a chatbot and we are sure that the fusion of our technologies constitutes a winning bet, both to favor our expansion in new markets, as well as in relation to the increase in direct sales, but also in everything related to alleviate the workload of hotels, which will be able to focus more and better on offering an even more rewarding experience to their guests, while the technology takes care of automatically solving tasks in parallel that do not require human intervention.” Gina Matheis, CEO of Paraty Tech


    With 2,000+ customers in 40+ countries, Asksuite's AI Booking Assistant is linked to a powerful omnichannel service platform, ensuring hotels can respond to all customer inquiries (both during and after business hours). , also helping teams to organize the workflow with a unified inbox that includes all communication channels.

    Why Asksuite?

    • Communication channels turned into sales channels
    • Increase in direct bookings
    • performance metrics
    • 100% Omnichannel
    • High productivity of reservations and sales agents with reduced task deadlines
    • Natural language in more than 35 languages
    • Easy-to-navigate AI booking assistant with CTA buttons that keep potential customers from getting lost

    Paraty Tech

    With +3000 clients, Paraty Tech is a leading technology provider of solutions aimed at optimizing online distribution and increasing direct bookings for hotels , hotel chains and other tourist accommodation. Paraty Tech, a company characterized by having 100% in-house technology, offers a booking engine, revenue management and price control tools, custom web page design, without templates, and a wide range of digital marketing services with the Focus on optimizing investment and maximizing revenue from the direct channel, the hotel's official website.

    Why Paraty Tech ?

    • Official website of the hotel 100% customized, with a clear focus on sales and user experience
    • Intelligent and flexible booking engine optimized for a decade for all types of hotel establishments
    • Revenue management tools, including a powerful rate shopper , price comparison, and real-time price matcher
    • Preparation of the online marketing strategy and a wide range of services to execute it, working tirelessly to reduce the dependency of hotels on OTAs and brokered sales in general
    • Active retargeting platform integrated with the booking engine
    • Up to 5 loyalty programs suitable for the different types and sizes of establishments
    • Average increase of 30% in direct sales of hotels and hotel chains

    It's not too late to step up the game

    A Google study reveals that 69% of online consumers agree that the quality, timing and relevance of a company's message influence their perception of the brand.

    Covering different phases of the purchase process, both Asksuite and Paraty Tech strive to offer quality communication to hotels , help them consolidate their brand message, improve productivity and focus on response speed. The union of both companies creates the complete coverage that hotels need so that travelers choose them.

    Through Paraty Tech's Paraty Digital Suite (SEM management, metasearch engine management, emailings, social network management, etc.) it redirects the user to the booking engine of the hotel's official website , while Asksuite offers on-time availability to respond to the new demand.

    All flanks covered!
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