Blog

Social media has been part of the conversation for years, but in the hospitality industry, the question is no longer whether hotels should use it—it's how to use it effectively. And that difference changes everything. A landscape with no more excuses The numbers speak for themselves. In Spain…

Organized by Paraty Tech, this exclusive event for hoteliers will take place on April 23 at Casa Esment and will feature Enrique Dans as keynote speaker, with Hosteltur moderating the industry roundtable. Registration is free, but capacity is limited. Direct bookings have been steadily…

Artificial intelligence is part of the daily routine for many creative teams. At Paraty Tech, we've integrated it into our design department as a support tool that allows us to optimize processes, increase efficiency, and improve the quality of our services, always from a human and strategic…

Google has announced the official launch of AI Mode in Search in Spain, marking a decisive step toward conversational search, also key to its strategy to make its search engine more useful, interactive, and responsive to the latest browsing trends. Starting today, this new experience will be…

Instagram has announced a new feature that could be a game-changer for brands' online visibility: public profiles will begin appearing in search engines like Google. This new feature has great potential for hotels, which will now be able to position their Instagram content beyond the social network…

Travelers' needs are diverse, making understanding the specifics of each business model and adapting them to the destination one of the main challenges for the hotel industry. Discover how to maximize direct sales at resorts and independent chains in our ebook. Guest experience is at the heart of…

The two companies have signed a collaboration agreement to change the rules of the hotel marketing game once and for all through an innovative and disruptive proposal that will be launched at Fitur 2025. The next edition of Fitur, which will take place at IFEMA from 22 to 26 January 2025, has been…

Not in Spain yet, but… Booking.com continues to take steps in its migration process from the agency model to the merchant model and, selectively, for certain partners and only in certain countries at the moment, it will not continue its pre-payment policies. In other words, they will not accept…

During 2024, the voice channel has gained even greater importance within the hotel sector, managing more than 60,000 interactions. This growth highlights the fundamental role of professional telephone support. Bookings have increased by 43%, and revenue has risen by 62%. The hotel industry is…

On Friday we returned from Mallorca, where we attended the XIX Congress of Spanish Hoteliers organized by the CEHAT in collaboration with the FEHM, with a good taste in our mouths, the feeling that there is still much to do and a new concept under our arm, the technological smile, coined by Gina…

We integrate with BeSafe Paraty Tech, a hotel booking engine, integrates with BeSafe to offer a prepaid rate with insurance included, flexible and easy to integrate into the sales strategy of each accommodation, at a key time and boom in travel policies. The 2020 Coronavirus pandemic hit the entire…

Tianguis Turístico will have its own party Cancun, March 15, 2023 Paraty Tech, a leading technology company for the hotel industry, is proud to announce a new appearance at the Tianguis Turístico, one of the most important events in the sector, which this year will be held in Mexico City, from…

Price Seeker v4 Official Release We are excited. We already told you about it a few weeks ago and, finally, the day has arrived. After months of work, we launched Price Seeker v4 and you can now contract it directly online, from €49 per month + VAT (exclusive launch offer). Furthermore, if you want…

The Booking.com algorithm is capricious and that is why it is sometimes not easy to detect certain functionalities that they implement and that can generate disparities of various kinds with the direct channel. Today we understand as common in the OTA an initiative that they began to put into…

Transfers & Experiences has been present at H&T 2022 Hospitality Innovation Show, held from February 7 to 9, where it has signed a collaboration agreement with Activacar, which represents a clear joint commitment to sustainability in experiences. The participation of Transfers & Experiences in the…

Because that is, above all, what telephone service represents: loyalty in the strict sense. A little less than two years have passed since the happy Coronavirus decided to break into our lives to turn everything upside down. Fear and uncertainty took over the sector and settled in the traveler's…

Paraty Tech Reaches Agreement with ProcorLab, a company specializing in the early detection and diagnosis of Covid-19, to integrate the "PCR on Destination" service into our booking engine. This service is aimed at all international tourists who need to undergo testing before returning to their…

The pandemic will pass, sooner or later, but not all companies will be there to tell the tale. To a large extent, the position you find yourself in when mobility is reactivated will depend on how well you care for your brand and customer attention now. Do you know what kind of issues we are…

If you combine a Rate Checker with a Chatbot, only good things can come of it. And that's exactly what we've done. Together with Price Seeker, our rate shopper, and Parity Maker, our exclusive real-time price match, Rate Check is the tool that completes what we have called Paraty Tech's “Parity…

In The reservation journey 1: from Fax to XML 2.0, the first article of the particular saga created by Nacho Marín, Lead Developer at Paraty Tech, concluded with great promise. This second installment aspires to fulfill it. With The Booking Journey 2: Conversations between channels and engines, I…

We put in your hands 6 weapons with which to combat price disparities, generating other forms of disparity beneficial to your establishment. If we stick to hotel distribution and direct sales, it is obvious that the most widespread definition of the concept of disparity is one that refers to the…