Over the last decade, the weight of metasearch engines vs. traditional online advertising has been reversed. Today, they are the most important channel and not being there means giving OTAs an insurmountable advantage.

Ultimately, what we have always defended prevails: you need healthy mix. And this applies to your distribution, your technology, as well as to your metasearch engines. The importance of certain metasearch engines will be greater or lesser depending on your target audiences. Whether you are a vacation or urban hotel, we work to adjust the commission to the maximum and adapt the bidding model (CPC, CPA, Commission Program) to the interest(s) of your establishment(s).