Paraty Metas: we must be where our clients are to accompany and guide them

Over the last decade, the weight of metasearch engines vs. traditional online advertising has been reversed. Today, they are the most important channel and not being there means giving OTAs an insurmountable advantage.

Why invest in metasearch engines?

About 72% of travelers use metasearch engines in their searches, and they account for more than half of hotel marketing spend. Correct and efficient management of metasearch engines can help you optimize your investment, maximize profits and reduce your intermediation costs. In addition, they provide you:

  • MAXIMUM VISIBILITY
  • MORE TRAFFIC TO THE DIRECT CHANNEL
  • LESS DEPENDENCE ON INTERMEDIATION
  • REDUCTION OF YOUR DISTRIBUTION COSTS
  • INCREASE IN PROFITABILITY
  • DIRECT SALES GROWTH
Paraty Tech Web Corporativa

This is how we manage your budget

We are known for adapting to the format that best responds to your needs and objectives, never stopping listening to you to assess possible new proposals.

  • WE IDENTIFY STRATEGIC MARKETS
  • WE ADJUSTED THE BID MODEL AND THE COMMISSION
  • WE IMPLEMENT POSSIBLE IMPROVEMENTS
  • WE VALUE NEW PROPOSALS
  • WE DEVELOP RESULTS REPORTS
  • WE RESET EVERYTHING ACCORDING TO PERFORMANCE
Paraty Tech Web Corporativa

Google Hotel Ads: the new king

It is important to remember that we are Google Integration Partners . In other words, just by working with us, you will already have access to free showcases such as Free Booking Links. Google's metasearch engine has become the perfect showcase for your hotel and the ideal ally for direct sales. Not surprisingly, it is already used by the vast majority of users to book their stays.

  • 24H. COOKIES
  • FREE BOOKING LINKS
  • PROPERTY PROMOTION ADS
  • MAXIMUM VISIBILITY
  • MAXIMUM ADAPTATION
  • ALL BIDDING MODES, BY MARKET AND DEVICE
Paraty Tech Web Corporativa

Tripadvisor: from query channel to metasearch engine

Tripadvisor has gone from being the main query channel, to becoming a booking metasearch engine. Our Premium Partner status allows us to manage your ads, gain visibility and generate bookings for your official website.

Our tool allows us to get the most out of your budget, reach more users and increase profitability.

  • BID BY HOTEL NAME
  • BID BY DESTINATION
  • OPTION OF VISIBILITY AND NOTORIETY WITHOUT COSTS
  • MARKET SEGMENTATION
  • SEGMENTATION BY DEVICE
  • TWO ADVERTISING TYPES: TRADITIONAL CPC AND CPC "SEE OFFER" BUTTON
Paraty Tech Web Corporativa

Other metasearch engines: Trivago, Kayak, Skyscanner, Microsoft Bing...

In addition to Google Hotel Ads and Tripadvisor, we also manage your campaigns in others that, although they do not offer as many possibilities in terms of bidding strategies, are very effective and important in terms of visibility and reservations, and allow you to adjust the commission by market and device.
Paraty Tech Web Corporativa

The key is strategy

Ultimately, what we have always defended prevails: you need healthy mix. And this applies to your distribution, your technology, as well as to your metasearch engines. The importance of certain metasearch engines will be greater or lesser depending on your target audiences. Whether you are a vacation or urban hotel, we work to adjust the commission to the maximum and adapt the bidding model (CPC, CPA, Commission Program) to the interest(s) of your establishment(s).
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