Hoteltrends Andalusia: an exclusive meeting for hoteliers in Marbella

Events 11/06/2024
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Next Thursday, June 13th, the Hotel El Fuerte in Marbella will host Hoteltrends Andalucía, an exclusive event for hoteliers, organized by Hotelverse and Paraty Tech, in collaboration with Fideltour, Flexmyroom, and IDeaS.

The event will offer a series of activities designed to provide attendees with a comprehensive overview of the innovations and challenges facing the hotel industry today and also promises to be an essential platform to explore the latest trends in hotel distribution and technology.

The day will begin with the round table "Online and offline direct channels: challenges and tools", focused on analyzing the challenges facing direct sales and the resources available today to overcome them. Industry experts will discuss the strategies needed to optimize these and other hotel distribution channels.

Afterwards, attendees will enjoy a coffee break, an opportunity to network, make contacts and forge valuable collaborations and synergies.

Also, one of the highlights of the program is the presentation of the "Business Case Amare by Hotelverse & Paraty Tech". This case study illustrates how the synergies between these two eminently technological companies have led to the successful implementation of innovative solutions, such as the immersive booking process through the use of the digital twin, significantly improving the customer experience and operating results.

The day will conclude with a second round table that, under the title "The future of hotel distribution", will bring together various expert voices in this field to constructively discuss emerging trends and forecasts for the evolution of the sector in the coming years.

From Paraty Tech, we are very proud to be part of an event like this again, crucial for the industry, which has been able to bring together such diverse hotel profiles as Juan José Gallego from Soho Boutique Hotels, Iciar Gatell from Holiday World, Mano Soler from Les Roches, Guillermo Laguna from Marbella Club, Tamara Amore from ONA Hotels, Iván Corzo from Alanda Hotel and Pablo Torres, who repeats the experience as a luxury moderator.

Our commitment to innovation and excellence in the field of hotel technology drives us to periodically launch initiatives of this nature, for which we usually rely on our unconditional partners and the opinion of industry leaders to provide solutions that respond to the real needs of hoteliers.

"Hoteltrends Andalucía" stands as an unmissable event for those interested in staying at the forefront of trends in hotel distribution and technology, and who until the day of the event will be able to get their place for this meeting.

We eagerly await the attendance of all attendees and are confident that the debates and presentations that will take place will contribute significantly to the development and optimization of the hospitality industry.
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