Paraty Tech and Trust Payments join forces to ensure transactions for hotels and chains
Partners 28/03/2025
Paraty Tech , a leading company in technological solutions for increasing direct online and offline sales for hotels, chains, and other tourist accommodations, continues to invest heavily in its strategy of strategic alliances as a way to boost its clients' competitiveness, and has added Trust Payments , a company specializing in payment processing, to its network of partners.
A new agreement aims to further expand the options both companies offer their customers to boost conversion and improve the guest payment process, while also minimizing the negative impact of this common leakage point from direct channels.
Through the integration of their technologies, hotels and hotel chains will now have access to a new, more efficient, and secure payment platform tailored to the specific needs and characteristics of the Portuguese market, the main area of application for the agreement. Both companies have shown their commitment to the continuous development and improvement of their solutions to enhance user experience in other territories as well.
This synergy primarily affects the area of payment processing, where the experience and solution from Trust Payments will enable all common merchants to access a wide range of payment methods, with security and conversion as key principles.
Paraty Tech, for its part, continues to strengthen its Paraty e-Payments collection platform through this collaboration, which already includes over 50 different integrations and countless configuration parameters to ensure that hotels and chains do not face limitations when implementing their strategies, establishing their collection rules, and managing the necessary follow-up.
This collaboration will continue to contribute to the digital transformation of the Portuguese hotel sector, boosting its competitiveness and creating a more efficient and secure payment environment. In this regard, Diana Costa, Country Manager Portugal at Paraty Tech, acknowledges that “the moment of transaction remains critical in many cases; therefore, it is essential to continue offering alternatives to hotels and to have specialized and reliable partners that drastically reduce failed bookings due to issues at the time of payment.”
For its part, Laurence Booth, Group CEO at Trust Payments, is confident that this alliance will help participating hotels to enhance payments across Portugal.
"Our partnership with Paraty Tech enables us to stay ahead of the needs of hoteliers, and apply our Converged Commerce™ approach to create memorable payment experiences and enhance our services for their clients.”
A new agreement aims to further expand the options both companies offer their customers to boost conversion and improve the guest payment process, while also minimizing the negative impact of this common leakage point from direct channels.
Through the integration of their technologies, hotels and hotel chains will now have access to a new, more efficient, and secure payment platform tailored to the specific needs and characteristics of the Portuguese market, the main area of application for the agreement. Both companies have shown their commitment to the continuous development and improvement of their solutions to enhance user experience in other territories as well.
This synergy primarily affects the area of payment processing, where the experience and solution from Trust Payments will enable all common merchants to access a wide range of payment methods, with security and conversion as key principles.
Paraty Tech, for its part, continues to strengthen its Paraty e-Payments collection platform through this collaboration, which already includes over 50 different integrations and countless configuration parameters to ensure that hotels and chains do not face limitations when implementing their strategies, establishing their collection rules, and managing the necessary follow-up.
This collaboration will continue to contribute to the digital transformation of the Portuguese hotel sector, boosting its competitiveness and creating a more efficient and secure payment environment. In this regard, Diana Costa, Country Manager Portugal at Paraty Tech, acknowledges that “the moment of transaction remains critical in many cases; therefore, it is essential to continue offering alternatives to hotels and to have specialized and reliable partners that drastically reduce failed bookings due to issues at the time of payment.”
For its part, Laurence Booth, Group CEO at Trust Payments, is confident that this alliance will help participating hotels to enhance payments across Portugal.
"Our partnership with Paraty Tech enables us to stay ahead of the needs of hoteliers, and apply our Converged Commerce™ approach to create memorable payment experiences and enhance our services for their clients.”
