The new paradigm of the AI-First traveler: from inspiration to direct booking
Events 03/03/2026
At TecnoHotel OnTour Córdoba , our Director of Strategic Alliances and Communication, Daniel Romero , spoke about the change that is already impacting the direct channel.
The AI-First traveler is changing the game . They no longer type "hotel in Cordoba," but ask: "I'm traveling with my family to Cordoba and I want a hotel with activities for children."
Now, hotels converse with artificial intelligence for inspiration, planning, and decision-making. And if the decision-making process begins in a conversational environment, the big question is: Is your hotel prepared for that conversation to end on your website and not on an OTA?
This TecnoHotel article reviews the key technologies that will shape the new AI-First scenario.
The AI-First traveler is changing the game . They no longer type "hotel in Cordoba," but ask: "I'm traveling with my family to Cordoba and I want a hotel with activities for children."
Now, hotels converse with artificial intelligence for inspiration, planning, and decision-making. And if the decision-making process begins in a conversational environment, the big question is: Is your hotel prepared for that conversation to end on your website and not on an OTA?
This TecnoHotel article reviews the key technologies that will shape the new AI-First scenario.
