AI as an ally of the design department to streamline and refine project delivery
Marketing 03/02/2026
Artificial intelligence is part of the daily routine for many creative teams. At Paraty Tech, we've integrated it into our design department as a support tool that allows us to optimize processes, increase efficiency, and improve the quality of our services , always from a human and strategic perspective.
Our approach is clear and practical. We use AI to streamline tasks, reduce friction, and improve workflows, but creative judgment, visual consistency, and decision-making remain with the team . Artificial intelligence doesn't replace talent; it enhances it and allows it to focus on what truly adds value.
Implementing AI-based solutions has allowed us to work faster and more accurately , reducing production times and maintaining high quality standards across all projects. We're not talking about one-off tests, but rather tools fully integrated into our daily operations.
Below, we detail the main uses we make of AI in the design department.
We use AI to support the review and optimization of texts, helping us detect errors, improve clarity, and refine the content structure . This process streamlines the correction and refinement phases, always under the supervision of the team, which defines the tone, message, and final approach of each piece.
In the visual realm, we employ artificial intelligence for generative image filling , a feature that allows us to adapt creative assets to different formats and needs. This facilitates adjustments to framing, composition, and visual space without compromising the aesthetics or graphic identity of each project.
AI also plays a key role in upscaling and enhancing image quality, optimizing existing visual resources . This ensures high graphic quality across all platforms, even when working with materials that have inherent technical limitations.
Another common application is the animation of static images. This capability allows us to quickly add dynamism to visual pieces, creating more engaging content adapted to current digital formats , especially in online environments.
In the audiovisual field, we use artificial intelligence-based solutions to improve video quality, optimizing technical and visual aspects . This allows us to offer more polished and professional pieces, aligned with the narrative and visual identity of each project.
At Paraty Tech, we understand artificial intelligence as a means, not an end. Creativity, visual acuity, experience in the hotel industry, and strategic vision remain profoundly human.
The combination of advanced technology and talent is what allows us to work more efficiently without sacrificing detail, quality, or the unique character of each project. AI helps us move faster; people set the course.
Our approach is clear and practical. We use AI to streamline tasks, reduce friction, and improve workflows, but creative judgment, visual consistency, and decision-making remain with the team . Artificial intelligence doesn't replace talent; it enhances it and allows it to focus on what truly adds value.
AI as an ally for more agile and efficient design
Implementing AI-based solutions has allowed us to work faster and more accurately , reducing production times and maintaining high quality standards across all projects. We're not talking about one-off tests, but rather tools fully integrated into our daily operations.
Below, we detail the main uses we make of AI in the design department.
Text improvement and revision
We use AI to support the review and optimization of texts, helping us detect errors, improve clarity, and refine the content structure . This process streamlines the correction and refinement phases, always under the supervision of the team, which defines the tone, message, and final approach of each piece.
Generative image fill
In the visual realm, we employ artificial intelligence for generative image filling , a feature that allows us to adapt creative assets to different formats and needs. This facilitates adjustments to framing, composition, and visual space without compromising the aesthetics or graphic identity of each project.
Image rescaling and quality improvement
AI also plays a key role in upscaling and enhancing image quality, optimizing existing visual resources . This ensures high graphic quality across all platforms, even when working with materials that have inherent technical limitations.
Animation of static images
Another common application is the animation of static images. This capability allows us to quickly add dynamism to visual pieces, creating more engaging content adapted to current digital formats , especially in online environments.
Improved video quality
In the audiovisual field, we use artificial intelligence-based solutions to improve video quality, optimizing technical and visual aspects . This allows us to offer more polished and professional pieces, aligned with the narrative and visual identity of each project.
The human value behind technology
At Paraty Tech, we understand artificial intelligence as a means, not an end. Creativity, visual acuity, experience in the hotel industry, and strategic vision remain profoundly human.
The combination of advanced technology and talent is what allows us to work more efficiently without sacrificing detail, quality, or the unique character of each project. AI helps us move faster; people set the course.
