Black Friday 2025: Ring2Travel's key role in strategy and results

Black Friday has established itself as one of the most important sales campaigns, also for the hotel sector. Although traditionally linked to retail, this event has become a great opportunity for hotels looking to increase their direct sales , attract new customers, and strengthen relationships with their most loyal guests.

During this period, demand skyrockets and customer service becomes crucial. It is in this context that having a hotel contact center specializing in sales makes all the difference between managing a simple peak in demand and transforming the day into a true engine of growth .

Ring2Travel has once again played a key role in this campaign, reinforcing the importance of personalized attention, 24-hour service, and a multi-channel strategy to maximize conversions.

Black Friday 2025 Results: A performance that drives direct sales

Last Friday, November 28th, Black Friday, was especially busy, and our team was ready from the very first minute. During this campaign, agents handled 24.15% more calls than in 2024 , all focused on answering questions, providing information about offers, and encouraging customers to make a reservation.

Thanks to optimized and conversion-focused telephone support, we achieved:

• Increase bookings by +54.5% compared to 2024
• Increase revenue generated by +98.15% this year
• 27% conversion rate

These figures reflect the direct impact a Customer Experience Center like Ring2Travel can have in a high-demand environment. Every call was treated as a sales opportunity, resulting in a significant increase in revenue for our hotel clients .

Operational reinforcement for an extraordinary day

Black Friday requires a special effort, and at Ring2Travel we prepare it well in advance. For this edition:

• The entire Ring2Travel team, 100% active.
• We manage operations from Spain, Portugal and Colombia to offer a continuous international service, adapted to the home market.
• We operate in 7 languages , covering the needs of key markets.

In addition, we reinforced our team from 8:00 a.m. to midnight , during peak hours, without compromising our 24-hour service. This strategy ensured that no call went unanswered and that every customer received an immediate response.

Specialized attention: before, during and after Black Friday

Black Friday isn't limited to just one day . At Ring2Travel, we manage key services throughout the entire campaign:

• Pre-Black Friday attention for loyalty clubs and special customers.
• Post-Black Friday support , resolving doubts, changes and claims.
• Outbound calls to selected customers chosen by hotels to maximize conversion opportunities.

We provided support for 100% of the traffic contracted by our clients, as well as for hotels that use Ring2Travel during peak or after-hours situations, which is very common during this campaign . This flexibility is one of the pillars that distinguishes our hotel contact center model.

Ring2Travel's differentiation: technology, strategy, and a unique human touch.

At a time when many Reservation Centers are betting on total automation, relying solely on bots, IVR and virtual assistants, at Ring2Travel we continue to advocate a different approach: a hybrid model that combines Artificial Intelligence with highly specialized human attention .

This balance allows us to leverage the efficiency of technology to filter, classify, and prioritize calls based on their urgency and conversion potential, optimizing resources and speeding up response times. But the key lies in what happens next: the final interaction is always with a human agent, capable of providing the empathy, clarity, and warmth that travelers need before finalizing a booking.

Because in the hotel industry, important decisions are made with trust, and that trust remains deeply human.

At Ring2Travel, every call is managed under a clear philosophy:

• Active listening to understand real needs.
• Empathy that generates security and closeness with the client.
• Communication in the guest's language is essential for a smooth experience.
• Conversion-oriented, guiding the customer with clear and personalized arguments.
• In-depth knowledge of the hotel product, essential for providing accurate advice.

This combination of specialization, continuous training, and human closeness is what allows us to transform initial interest into real reservations and direct income.

Voice channel, the one that converts the most

With a 27% conversion rate , the results of Black Friday 2025 confirm that the Contact Center is a strategic pillar for any hotel looking to increase its direct sales . At Ring2Travel, we continue to focus on personalized attention, available 24/7, with an international and highly trained team to offer a service that truly makes a difference.

Every call counts. Every interaction matters. And every Black Friday is an opportunity to demonstrate that the combination of strategy, technology, and humanity can transform a hotel's results.