Paraty Tech continues to boost travelers' experience in partnership with PortAventura World

Booking Engine 16/08/2023
The company has integrated its hotel booking engine with the resort to facilitate the purchase of tickets for visitors when selecting their accommodation in the area.

The technology company Paraty Tech, which provides services to hotels and hotel chains with the aim of boosting their direct online and offline sales, takes another step forward in its commitment to the sale of experiences at source, by establishing a direct integration of its booking engine with the PortAventura World resort. The incorporation of Transfers & Experiences into the Paraty World Group in 2021 was a declaration of intent in this regard. Specializing at the time, as its name suggests, in the sale of experiences of all kinds and transfer services, mainly on the Costa del Sol, its imminent integration with Paraty Tech's booking engine represented the opportunity to offer hotels the possibility of providing a better experience for their guests, avoiding tedious and usual negotiations with local suppliers and providing them with an additional source of income. All this without having to intervene in the management of the service, nor undertake any investment.

The Paraty Tech - Transfers & Experiences alliance has taken a giant step forward in 2023, exponentially increasing the number of destinations they serve and developing their own API. The API facilitates the process of connecting new suppliers, who, as with hotels, have a lot to gain from this initiative with which expanding their online distribution network becomes a very simple task.

This is the case of PortAventura World, one of the most popular theme resorts in Europe, located in Tarragona (Costa Daurada), the new connectivity will allow hotels in the area that operate with Paraty Tech's booking engine to incorporate this add-on and thus offer users of its official website the possibility of buying their tickets to visit any of the three theme parks offered by the resort at the same time they book their accommodation.

As David Gil, CEO of Transfers & Experiences explains, “a careful two-step purchase process, designed to not negatively influence the conversion rate of the engine, allows the potential guest to add this experience as an additional service in the second step of the process, right after the room selection”. After completing the accommodation booking, the guest is informed to finalize the ticket purchase. At that moment he is redirected to the PortAventura World payment gateway, where he will pay for his order, obtaining his tickets with immediate confirmation. Therefore, the hotel does not intervene in the management of the payment of these.

According to Mireia Bové, Head of Sales at PortAventura World, “thanks to our collaboration with a partner such as Transfers and Experiences, we are able to be present at such a decisive moment for our potential clients as the booking of hotel accommodation in our area. For us, the fact of complementing in such a simple way a hotel reservation with the hiring of an experience in the destination undoubtedly contributes to raise the expectations and satisfaction of travelers who visit the Costa Dorada”.

Gina Matheis, CEO of Paraty Tech, is convinced that “the sale of experiences at source, in addition to being an unquestionable resource with which to increase their average ticket, brings great value to hotels, while helping them to offer a better service to their guests, who can complete their accommodation experience, in the same process, with a visit to the main attractions of the destination, as PortAventura World certainly is for the Costa Dorada”.

About PortAventura World Parks & Resort
PortAventura World Parks & Resort is one of the largest family leisure and vacation destinations in Europe. Throughout its 28-year history, it has received more than 100 million visits. With a privileged location close to Barcelona, the resort operates 5 4-star themed hotels and 1 5-star hotel (PortAventura Hotels) and has 2 hotels under management outside the resort grounds, with nearly 2,700 rooms, and a convention center (PortAventura Convention Centre) with capacity for up to 6,000 people. PortAventura World Parks & Resort also has a theme park, a Ferrari Land park, the only one of its kind in Europe, and a water park that is a leader in Europe with a range of world-class attractions. In April 2023 it received the B Corp certificate, which recognizes the company's work in terms of sustainability, social responsibility and good governance.