«Back to school»: we launched Paraty Academy, a free training platform for customers

Corporate 31/08/2022

Learn more with Paraty Academy

September arrives, the last month of summer, and with it the engine of the business fabric of the tourism sector roars again, which, after the general slowdown in its activity during the summer season, returns to recover its usual cruising rhythm for autumn .

In this sense, at Paraty Tech we already have our particular "back to school" prepared, and we do it with a calendar full of events and, above all, with a novelty of great relevance to the interests of our clients: the launch of Paraty Academy , our training platform, developed hand in hand with TuriSCool, in what constitutes a further step within the framework of collaboration that we signed months ago.

Gina Matheis, CEO of Paraty Tech, tells us:

We have always insisted on the importance for the success of our collaboration format that the hotels with which we work are duly trained and aware of direct sales, and we believe that it is also our responsibility to promote and facilitate access to this knowledge. Gina Matheis, CEO of Paraty Tech

The Paraty Academy content program has more than 50 courses in audiovisual format, with a focus on topics as varied and enriching as revenue management , hotel management , online marketing , the main technological tools , leadership , management of people or accounting and finance .

A training offer that, however, does not stop there and we will gradually update and increase it, as Daniel Sánchez, our Chief Revenue Office, tells us:

The courses developed by TuriSCool constitute, without a doubt, a very important part of the offer of this platform, but we already know that they will not be the only ones, since we intend to periodically upload new content, available exclusively through Paraty Academy, developed by our team thinking about the particular needs and interests of our clients, who through their username can also consult our calendar of events so as not to miss any of our actions. Daniel Sánchez, CRO Paraty Tech

For some time here, at Paraty Tech we have worked hard to convey the idea that the website and the booking engine are only the first step to boost direct sales. Hence, over time we have been increasing our portfolio of services, increasingly promoting online marketing ( Paraty Digital Suite ), giving the voice channel the importance it deserves ( Ring2Travel ), developing our own revenue management tools and, now, also offering a free training platform:

The only way to continue differentiating ourselves and adding value to our clients is not to stand still, showing them that we go far beyond giving them a rod and waiting for the fish to come in... We also want to teach them how to fish, discover where the best fishing grounds are, tell them which is the best bait and which techniques are most effective. In short, we want to continue fishing with them, as a team, for many years, enjoying the art of fishing in the seas and oceans around the world, and enjoying the resulting banquet together. Gina Matheis, CEO Paraty Tech

Paraty Academy is available from September 1 and hotels and hotel chains in Spain and Latin America will be able to request access, for now. Those establishments interested in accessing the platform should contact their assigned account manager, who will be the person in charge of creating the relevant license(s).