Instagram is now on Google: How can hotels take advantage of this new development?

Instagram has announced a new feature that could be a game-changer for brands' online visibility: public profiles will begin appearing in search engines like Google . This new feature has great potential for hotels, which will now be able to position their Instagram content beyond the social network itself, gaining organic reach in searches and strengthening their digital marketing strategy.

A novelty with SEO potential

Until now, Instagram content was limited primarily to the social network's app or website. But with this change:

• Public profiles will be indexed by Google , meaning images, reels, posts, and biographies will be able to appear in search results.
• Brand exposure will be expanded, especially for those who develop their profile well with relevant and well-structured content .
• Instagram becomes an even more powerful tool in off-page SEO .

For the hotel industry, this opens up a new opportunity: turning the Instagram profile into a more visible and effective cover letter , aligned with the searches of potential travelers.

What benefits does this have for hotels?

• Greater visibility on Google : Engaging content you post on Instagram (hotel photos, experience reels, guest testimonials, etc.) can appear in Google searches without having to pay for advertising.
• Improved brand positioning : Having an active, optimized, and attractive account can strengthen brand authority and provide more confidence to users who find your hotel on Google.
• Increased traffic to the official website : If the Instagram profile includes links to the hotel's website, it can become an additional source of traffic.
• Boosting local SEO : Including geographic locations and local hashtags can help attract users searching for stays in a specific area (e.g., “Marbella hotel with spa”).

How to optimize your Instagram profile to show up well on Google?

Here are some practical tips for hotels:

1. Optimize your username and bio: Include the hotel name in your username and add relevant keywords to your bio: “Boutique hotel in Marbella with pool, spa, and on-site restaurant.”
2. Publish useful, engaging, and geolocated content: Share daily hotel information such as sunrises, room details, events, and dining experiences. Also, don't forget to activate geolocation and use well-written descriptions with terms travelers might search for.
3. Use strategic hashtags: Mix popular hashtags with specific ones like #HotelInSeville, #SpaCostaDelSol, #TravelThroughAndalucía
4. Pay attention to your profile's aesthetics: First impressions count. A harmonious feed, well-designed story highlights, and a professional image will make all the difference.
5. Incorporate strategic links: Use a tool like Linktree to drive traffic to the hotel's official website, blog, direct contact, or WhatsApp Business.

Instagram, now more than ever, a channel to capture reservations

Instagram is becoming a key tool for increasing visibility, trust, and direct bookings. But for it to work, content must be curated, thoughtful, and strategically executed.

At Paraty Tech , through our Paraty Digital Suite service, we help you get the most out of your social networks:

• We design and execute customized strategies for Instagram and other social networks.
• We create professional, visually compelling content aligned with your brand identity.
• We optimize your profile for SEO, including name, bio, tags, and geolocation.
• We analyze results and propose continuous improvements to maximize your reach and conversion.

This update makes Instagram an even more relevant tool within a hotel's digital strategy. It's no longer just about inspiring travelers, but also becoming an additional showcase that can position you on Google and attract new customers without any advertising costs .

At Paraty Tech, we recommend optimizing your Instagram profiles to take advantage of this new channel of organic visibility.
Want help improving your hotel Instagram profile? Contact us!