More than three years in Portugal promoting direct sales of hotel establishments

Corporate 05/03/2019
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Entering Portuguese territory was one of the first steps in our internationalization strategy. Only 3 years later, hotel chains of the magnitude of Nau Hotels or Luna Hoteis are part of our extensive client portfolio within the country .

Presence of a multinational, heart of a startup. This is Paraty Tech , which under the motto “In technology we trust”, reveals its main strength, while defining its character. Created in 2012 with our own capital and the objective of helping hotels increase their direct sales, we are currently a benchmark in the sector, with more than 2,500 hotels using our reservation engine and our revenue management solutions . Portugal was the starting signal for a process of international expansion that now extends to eight countries.

Our portfolio of services gives hotel establishments the opportunity to have all their direct sales needs satisfied , from a single technological provider. The comprehensive win-win model that we defend implies a minimum investment by the client, and is based on three fundamental pillars:
  • Booking engine
  • Revenue management
  • Web design and online marketing

Diana Azevedo Costa , Business Development Manager for Portugal, tells us that the decision to enter the Portuguese market was a success, a success that she attributes to several reasons:

What we offer is very important. That clients can enjoy everything in one, free of intermediaries or subcontracting to third parties, is an incentive when choosing us.

All our technology is in-house, all our tools are self-developed. This has a very positive impact, above all, on our response agility, but also on our ability and willingness to meet the demands of any client. What is good for one today may be good for another tomorrow. And, ultimately, it is our competitiveness that evolves with each development.

But we cannot forget when. The moment chosen to land in a new market is decisive. At that time, the culture of direct sales in Portugal was not very established, it was strictly linked to OTAs, and there was great room for improvement. Hotel establishments had a lot to gain and little to lose. It was like starting from scratch, we had to implement a new way of thinking, being closer than ever to the client.

Three years later, very few doubt the potential profitability of the main direct sales channel: the official website. With more than 60 clients in its portfolio and nearly 30,000 reservations managed, Paraty Tech has arrived in Portugal to stay .

BTL 2019

Date : March 13-15
Venue : FIL (Lisbon International Fair)
Location : Hall 3 · Stand 3E47
Email :
Telephone : (+351) 300 506 271