Free Booking Links from Google Hotel Ads: all our clients are already connected

On March 9th, Google announced the launch of Free Booking Links, or Free Booking Links on Google Hotel Ads (GHA). Very soon, you will appear there.

Since Google announced on March 9th the launch of Free Booking Links, or Free Booking Links on Google Hotel Ads (GHA), we got to work to ensure that you make the most of this new feature, which can be very beneficial for your establishment.

As Google Integration Partners, we have provided them with a complete list of the hotels we work with, so they can connect them with GHA, and gradually, yours will also appear in those free organic results.

Therefore, you don't need to do anything. Simply, if you want more information or have any questions, contact your account manager.

What the New Feature Entails

1. FREE ORGANIC RESULTS ON GOOGLE HOTEL ADS
   
   This improvement essentially allows all hotels to appear in Google Hotel Ads results at no cost, whether or not they have an active campaign. These organic results, accompanied by the heading "All options", will be displayed below the paid results, further differentiated as "Ads · Featured options".


2. HOW TO APPEAR
   
   Basically, there are two ways. Have an active campaign on Google Hotel Ads, in which case, you wouldn't have to do anything else, or have an Integration Partner, like us, requesting the connection to Google for your establishment. We have already done this.


3. WHERE FREE BOOKING LINKS APPEAR
   
   Currently, they are associated only with Google Hotel Ads results, although after the meeting we had last week with Google, there are indications that they will gradually appear in other places, such as Google Maps. No confirmed date yet.


4. MAXIMIZING THEIR BENEFITS
   
   The more complete the integration with Google's platform, or in other words, the more information Google has about your establishment, the higher the quality of the results it will show over time. We are taking care of this.


5. SO, ARE YOU ALREADY APPEARING?
   
   Google takes its time to incorporate such a dense volume of data. We cannot guarantee that your establishment is already appearing in the Free Booking Links, but we can confirm that we have taken the necessary steps for it to happen soon.