Paraty Tech and Grupo Xcaret, pioneers in the digital transformation of tourism by integrating the purchase of activities into the hotel reservation process
Partners 12/02/2025
In an unprecedented strategic alliance, Paraty Tech , a leader in technological solutions for optimizing direct reservations in hotels and chains, and Grupo Xcaret , a global leader in sustainable tourism recreation, have completed the native integration of their technologies and services. This milestone consolidates Grupo Xcaret as a key player in the digitalization of tourism, allowing travelers to access their unique experiences in a more agile and personalized way from the moment they book their accommodation.
This is undoubtedly a collaboration that will mark a before and after in the tourism sector, and which would not have been possible without the fundamental role played by Transfers & Experiences , a strategic partner for more than five years of the Malaga-based technology company.
Thanks to this collaboration, Grupo Xcaret takes a firm step towards the digital transformation of the industry, guaranteeing that its renowned theme parks and experiences in Cancun and the Riviera Maya are available through the hotels' direct booking channel. This not only improves the experience of the modern traveler, who seeks comfort and personalization, but also optimizes the hotels' marketing process, integrating accommodation and entertainment in a single transaction.
David Gil , CEO of Transfers and Experiences, highlighted the importance of this integration: “We continue to focus on sales at origin through our alliance with Paraty Tech. With the incorporation of Grupo Xcaret into our portfolio, we help hotels increase their sales with additional quality services, thus strengthening the region's tourism offering."
Daniel Sánchez , CRO of Paraty Tech, stated: "It is a great opportunity, another step forward, to continue promoting the sale of experiences at origin, and an undoubted resource to help hotels, our clients in Mexico, to increase their average ticket, providing great value to their guests."
María de los Ángeles Frías , Head of Online Travel Agencies at Grupo Xcaret for Parks, Tours and Shipping. She said: “This strategy responds to the needs of the current market, making it easier for customers to purchase tickets to the destination's most renowned activities when confirming their stay. For hotels, it represents a unique opportunity to increase revenue and differentiate themselves in a highly competitive environment, without additional costs and with the guarantee of offering first-class experiences. This agreement reinforces Grupo Xcaret's position as a leader in innovation within the tourism sector, consolidating its sustainable business model and its commitment to digitalization.”
Paraty Tech becomes the first and only hotel reservation engine in the world to enable immediate confirmation and in-source purchase of activities and tours in the iconic theme parks in Cancun and the Riviera Maya, as well as its varied catalogue of leisure experiences.
From now on, hotels and hotel chains in the area that operate with the Paraty Tech booking engine will be able to offer their customers a more complete and personalized experience through their direct channels , their official website and their telephone line, since thanks to Paraty Tech's advanced technology, users will be able to complement their accommodation reservations in real time and with a single click, they will be able to add any of the services of Grupo Xcaret , a company renowned worldwide for its commitment to sustainability and the preservation of Mexico's cultural wealth.
Through Paraty Tech's advanced technology, travelers will now be able to customize their stay with signature activities at Xcaret, Xel-Há, Xplor and other iconic parks, directly from their hotel's direct booking channel, without having to resort to multiple platforms .
For travelers, it means instant access to quality experiences, faster booking, and the ability to plan an entire trip in a single transaction. This will enable users to:
Grupo Xcaret is a Mexican company that is a leader in sustainable and socially responsible tourism recreation. It serves more than 6 million visitors a year, offering unique experiences that highlight the cultural, archaeological and natural wealth of the Mexican Caribbean. Additionally, Grupo Xcaret has been recognized for its commitment to sustainability and social responsibility.
Paraty Tech is a technology company that has been helping hotels and hotel chains boost their direct sales for over 12 years. With headquarters in Malaga, offices in Albufeira and Cancun, and sales offices in Colombia and the USA, it works with over 3,000 hotels around the world, with technology and customer service as its main hallmarks.
Transfers & Experiences is dedicated to the sale of excursions, transfers, experiences, tickets, etc. Its business is B2B, B2C and B2B2C, with a wide range of products at destination, always available online with immediate confirmation 365 days a year. Its clients are hotels and travel agencies, who, in a simple, functional way and without installation costs, can have an additional source of income while offering added value to their clients.
This is undoubtedly a collaboration that will mark a before and after in the tourism sector, and which would not have been possible without the fundamental role played by Transfers & Experiences , a strategic partner for more than five years of the Malaga-based technology company.
An integration that marks the future of the sector
Thanks to this collaboration, Grupo Xcaret takes a firm step towards the digital transformation of the industry, guaranteeing that its renowned theme parks and experiences in Cancun and the Riviera Maya are available through the hotels' direct booking channel. This not only improves the experience of the modern traveler, who seeks comfort and personalization, but also optimizes the hotels' marketing process, integrating accommodation and entertainment in a single transaction.
David Gil , CEO of Transfers and Experiences, highlighted the importance of this integration: “We continue to focus on sales at origin through our alliance with Paraty Tech. With the incorporation of Grupo Xcaret into our portfolio, we help hotels increase their sales with additional quality services, thus strengthening the region's tourism offering."
Daniel Sánchez , CRO of Paraty Tech, stated: "It is a great opportunity, another step forward, to continue promoting the sale of experiences at origin, and an undoubted resource to help hotels, our clients in Mexico, to increase their average ticket, providing great value to their guests."
María de los Ángeles Frías , Head of Online Travel Agencies at Grupo Xcaret for Parks, Tours and Shipping. She said: “This strategy responds to the needs of the current market, making it easier for customers to purchase tickets to the destination's most renowned activities when confirming their stay. For hotels, it represents a unique opportunity to increase revenue and differentiate themselves in a highly competitive environment, without additional costs and with the guarantee of offering first-class experiences. This agreement reinforces Grupo Xcaret's position as a leader in innovation within the tourism sector, consolidating its sustainable business model and its commitment to digitalization.”
Tourism innovation in the digital age
Paraty Tech becomes the first and only hotel reservation engine in the world to enable immediate confirmation and in-source purchase of activities and tours in the iconic theme parks in Cancun and the Riviera Maya, as well as its varied catalogue of leisure experiences.
From now on, hotels and hotel chains in the area that operate with the Paraty Tech booking engine will be able to offer their customers a more complete and personalized experience through their direct channels , their official website and their telephone line, since thanks to Paraty Tech's advanced technology, users will be able to complement their accommodation reservations in real time and with a single click, they will be able to add any of the services of Grupo Xcaret , a company renowned worldwide for its commitment to sustainability and the preservation of Mexico's cultural wealth.
The comprehensive experience that the modern traveler demands
Benefits for travelers and hotels
Through Paraty Tech's advanced technology, travelers will now be able to customize their stay with signature activities at Xcaret, Xel-Há, Xplor and other iconic parks, directly from their hotel's direct booking channel, without having to resort to multiple platforms .
For travelers, it means instant access to quality experiences, faster booking, and the ability to plan an entire trip in a single transaction. This will enable users to:
- Access the full range of parks and activities offered by Grupo Xcaret , directly from the process of booking your room.
- Customize your trip by combining accommodation and entertainment in a single transaction.
- Save time by avoiding separate booking processes.
- Without having to negotiate with the supplier
- Without having to intervene in the management of the service
- Without making any investment
- Commissioning for each sale
About Grupo Xcaret
Grupo Xcaret is a Mexican company that is a leader in sustainable and socially responsible tourism recreation. It serves more than 6 million visitors a year, offering unique experiences that highlight the cultural, archaeological and natural wealth of the Mexican Caribbean. Additionally, Grupo Xcaret has been recognized for its commitment to sustainability and social responsibility.
About Paraty Tech
Paraty Tech is a technology company that has been helping hotels and hotel chains boost their direct sales for over 12 years. With headquarters in Malaga, offices in Albufeira and Cancun, and sales offices in Colombia and the USA, it works with over 3,000 hotels around the world, with technology and customer service as its main hallmarks.
About Transfers & Experiences
Transfers & Experiences is dedicated to the sale of excursions, transfers, experiences, tickets, etc. Its business is B2B, B2C and B2B2C, with a wide range of products at destination, always available online with immediate confirmation 365 days a year. Its clients are hotels and travel agencies, who, in a simple, functional way and without installation costs, can have an additional source of income while offering added value to their clients.
