Paraty Tech and Hospitalidad Emprendedora partner to offer Mara Solutions to their clients: Optimizing online reputation management with artificial intelligence.
Partners 20/03/2025
Paraty Tech , a leader in technological solutions for the hotel sector, announces its collaboration with Hospitalidad Emprendedora to offer Mara Solutions , recognized as the best online reputation management solution in 2025 by Hotel Tech Report , in its portfolio of services. This alliance is aimed at hotels that already use Paraty Tech, providing them with an innovative tool that automates and optimizes review management , strengthening their brand image and improving their conversion and positioning in a market increasingly influenced by AI-powered search.
In this context, Daniel Romero , Director of Strategic Alliances at Paraty Tech, highlights the importance of online reputation and the importance of its efficient management. "Online reputation is increasingly a decisive factor when choosing accommodation, and, as Warren Buffett said, it takes 20 years to build a good reputation, but only 5 minutes to ruin it. We are convinced that thanks to this alliance to facilitate the implementation of MARA, hotels will only need a few minutes a day to take their reputational level to the top," he points out.
Online reputation has become a fundamental pillar for customer acquisition. Growing searches using artificial intelligence prioritize hotels with well-managed reviews and strategic responses that adapt to the user's context.
In this new AI-powered search landscape, search engines rely on sources with a wealth of structured data, such as review platforms, to deliver more accurate results. Therefore, strategic management of responses on platforms like TripAdvisor, focusing on key hotel services and segments, not only improves the hotel's perception but also boosts its positioning in this new digital landscape. And now, thanks to Mara Solutions, hotels will be able to:
Hospitalidad Emprendedora will be responsible for the implementation of Mara Solutions , guaranteeing fully personalized support in Spanish. "As hoteliers with more than 15 years of experience, we know exactly what it takes from day one to optimize the tool and achieve immediate results." "The key to success is having a technological solution that is not only advanced but also easy to use and, above all, that speaks our customers' language," says Albert , co-founder of Hospitalidad Emprendedora. "With our support, hoteliers will be able to maximize the potential of Mara, optimizing their online reputation and, consequently, increasing their direct bookings," he adds.
In this context, Daniel Romero , Director of Strategic Alliances at Paraty Tech, highlights the importance of online reputation and the importance of its efficient management. "Online reputation is increasingly a decisive factor when choosing accommodation, and, as Warren Buffett said, it takes 20 years to build a good reputation, but only 5 minutes to ruin it. We are convinced that thanks to this alliance to facilitate the implementation of MARA, hotels will only need a few minutes a day to take their reputational level to the top," he points out.
Mara Solutions: a strategic online reputation management tool
Online reputation has become a fundamental pillar for customer acquisition. Growing searches using artificial intelligence prioritize hotels with well-managed reviews and strategic responses that adapt to the user's context.
In this new AI-powered search landscape, search engines rely on sources with a wealth of structured data, such as review platforms, to deliver more accurate results. Therefore, strategic management of responses on platforms like TripAdvisor, focusing on key hotel services and segments, not only improves the hotel's perception but also boosts its positioning in this new digital landscape. And now, thanks to Mara Solutions, hotels will be able to:
- Optimize your presence on review platforms with strategic responses aligned with your brand positioning.
- Automate review management with AI that maintains the hotel's tone and identity, ensuring a consistent, personalized, and professional response.
- Save time on operational management , allowing the team to focus on the guest experience.
- Analyze customer sentiment in detail with accurate and actionable insights that will help you effectively identify areas for improvement.
- Achieve a 100% response rate, thus improving your online reputation.
Personalized support and accompaniment in Spanish
Hospitalidad Emprendedora will be responsible for the implementation of Mara Solutions , guaranteeing fully personalized support in Spanish. "As hoteliers with more than 15 years of experience, we know exactly what it takes from day one to optimize the tool and achieve immediate results." "The key to success is having a technological solution that is not only advanced but also easy to use and, above all, that speaks our customers' language," says Albert , co-founder of Hospitalidad Emprendedora. "With our support, hoteliers will be able to maximize the potential of Mara, optimizing their online reputation and, consequently, increasing their direct bookings," he adds.
