Paraty Tech and Summarooms join forces to boost innovation in hotels and chains.
Partners 21/03/2025
Paraty Tech , a leading company in technological solutions for increasing direct online and offline sales for hotels, chains, and other tourist accommodations, and Summarooms , a consulting firm specializing in revenue management and real estate investments, are pleased to announce their strategic alliance.
With an initial focus on the southern part of the country, this collaboration aims to boost innovation and direct bookings for hotels and hotel chains by combining technology and revenue management know-how, ensuring an offering better adapted to the needs of the different locations on the Costa del Sol. As part of this alliance, Summarooms will contribute its revenue management expertise, helping accommodations refine their pricing strategy, optimize their daily operations , and ultimately maximize their profitability , as Guillermo Laguna, CEO and founder of the company, explains:
“As hotel consultants, relying on technology from trusted partners like Paraty Tech is essential to ensuring the proper implementation and effectiveness of our recommendations and the strategies we develop for our clients.”
For its part, Paraty Tech will share its expertise in developing customized technological solutions with clients, designed to optimize the usability and conversion rates of hotel establishments' official websites and voice channels. According to Daniel Romero, Director of Alliances at Paraty Tech, "these types of synergies are the result of spontaneous collaborations that ultimately lead to success stories, as has happened with hotels with which we already collaborate, and which are the best endorsement of the work we do."
This collaboration, through which both companies also hope to strengthen and consolidate their presence in the region, will boost the technological development of the hotel industry in southern Spain, and especially on the Costa del Sol, contributing to its modernization , fostering a culture of direct sales , and reinforcing the competitiveness of the region's accommodations.
With an initial focus on the southern part of the country, this collaboration aims to boost innovation and direct bookings for hotels and hotel chains by combining technology and revenue management know-how, ensuring an offering better adapted to the needs of the different locations on the Costa del Sol. As part of this alliance, Summarooms will contribute its revenue management expertise, helping accommodations refine their pricing strategy, optimize their daily operations , and ultimately maximize their profitability , as Guillermo Laguna, CEO and founder of the company, explains:
“As hotel consultants, relying on technology from trusted partners like Paraty Tech is essential to ensuring the proper implementation and effectiveness of our recommendations and the strategies we develop for our clients.”
For its part, Paraty Tech will share its expertise in developing customized technological solutions with clients, designed to optimize the usability and conversion rates of hotel establishments' official websites and voice channels. According to Daniel Romero, Director of Alliances at Paraty Tech, "these types of synergies are the result of spontaneous collaborations that ultimately lead to success stories, as has happened with hotels with which we already collaborate, and which are the best endorsement of the work we do."
This collaboration, through which both companies also hope to strengthen and consolidate their presence in the region, will boost the technological development of the hotel industry in southern Spain, and especially on the Costa del Sol, contributing to its modernization , fostering a culture of direct sales , and reinforcing the competitiveness of the region's accommodations.
