Paraty Tech and Userguest Join Forces to Boost Hotel Direct Bookings with Artificial Intelligence

Paraty Tech, a leading provider of tech solutions for the hospitality industry, has announced its integration with Userguest, an innovative AI-powered platform designed to maximize direct bookings through real-time user behavior analysis and dynamic personalization.

This partnership marks a significant step forward in the expansion of Paraty Tech’s technology ecosystem, providing hoteliers with a powerful new tool to drive direct revenue, increase conversion rates, and deliver a more relevant user experience.

“At Paraty Tech, we work every day to provide our clients with solutions that truly add value to their direct channel. Integrating with Userguest is exactly that: a smart, agile, and proven tool that can make a real difference in the performance of a hotel’s official website”, says Daniel Romero, Director of Strategic Partnerships & Communications at Paraty Tech.

AI at the Service of Direct Conversion

Userguest leverages advanced algorithms to analyze user behavior on hotel websites in real time, displaying personalized messages and incentives based on key factors like user interests, location, available inventory, and more.
Thanks to this integration, hotels can benefit from:

• A proven increase of +30% in direct bookings
• Smart notifications and personalized messaging
• Fast and easy setup, with no complex development required
• An intuitive dashboard with exclusive metrics and actionable insights
• Automatically boost occupancy and optimize Inventory
• Dedicated account managers - no extra work for hoteliers

“At Userguest, we’re committed to helping hotels drive more direct bookings without increasing operational complexity. This partnership with Paraty Tech allows us to extend the reach of our smart conversion solution to more properties looking to reduce reliance on OTAs and maximize the performance of their direct channel”, says Hicham Benyebdri, Founder at Userguest.

A Commitment to Innovation and Profitability

With this collaboration, both companies reaffirm their commitment to the hospitality industry by offering a connected, flexible, and ever-evolving ecosystem that meets real-world needs—always focused on maximizing results with minimal effort from the hotelier.