Paraty Tech becomes authorised SiteMinder reseller and enhances revenue management capabilities for hotel customers
Partners 02/08/2024
Paraty Tech, a leader in the development and implementation of technological solutions aimed at boosting direct hotel sales, today announces it has become an authorised reseller of SiteMinder’s leading distribution and revenue platform. The move will enable Paraty Tech’s hotel customers to use world-class technology to reach more travellers globally, and streamline their direct sales and distribution strategies to unlock greater revenue.
SiteMinder’s platform is today used by more than 44,000 hotels globally to power more than 120 million reservations worth over US$50 billion in revenue each year. With its established integration with Paraty Tech’s booking engine, users of Paraty Tech’s booking engine can now benefit from the increased online visibility, operational efficiency and profitability enabled by SiteMinder’s industry-leading platform.
For the properties not yet leveraging sophisticated distribution and revenue management technology, the optimised integration offers an ideal starting point.
Gina Matheis, CEO of Paraty Tech, says, “We have long been a trusted provider of direct sales solutions. In light of the growing need for hotels to turn their attention to revenue and profits, we are delighted to now also be a provider of the global hotel industry’s most widely adopted distribution and revenue platform. Through our new offering, our hotel customers can now not only increase their competitiveness but also offer an enhanced experience to their guests".
The agreement takes immediate effect and applies in all markets where both technology companies operate, including Europe, North America and Latin America.
SiteMinder’s platform is today used by more than 44,000 hotels globally to power more than 120 million reservations worth over US$50 billion in revenue each year. With its established integration with Paraty Tech’s booking engine, users of Paraty Tech’s booking engine can now benefit from the increased online visibility, operational efficiency and profitability enabled by SiteMinder’s industry-leading platform.
For the properties not yet leveraging sophisticated distribution and revenue management technology, the optimised integration offers an ideal starting point.
Gina Matheis, CEO of Paraty Tech, says, “We have long been a trusted provider of direct sales solutions. In light of the growing need for hotels to turn their attention to revenue and profits, we are delighted to now also be a provider of the global hotel industry’s most widely adopted distribution and revenue platform. Through our new offering, our hotel customers can now not only increase their competitiveness but also offer an enhanced experience to their guests".
The agreement takes immediate effect and applies in all markets where both technology companies operate, including Europe, North America and Latin America.
