The first edition of the AI Direct Summit lands in Palma de Mallorca, featuring Enrique Dans
Events 30/03/2026
Organized by Paraty Tech, this exclusive event for hoteliers will take place on April 23 at Casa Esment and will feature Enrique Dans as keynote speaker, with Hosteltur moderating the industry roundtable. Registration is free, but capacity is limited.
Direct bookings have been steadily strengthening their position within the hotel distribution mix. According to Hotel Booking Trends, SiteMinder’s well-known report, the direct channel is now the second-largest by volume in most markets, including Spain (when compared not against the total aggregated OTAs, but against each one individually). However, the long-standing promise of reaching the top spot has yet to materialize.
Artificial intelligence introduces a new variable whose impact is still unfolding. For now, only a limited number of players (mainly OTAs) benefit from direct integrations with major language models such as ChatGPT, which could potentially disrupt the hard-earned balance of visibility. Or perhaps not…
The AI Direct Summit was created as a much-needed space for discussion and analysis, where these and many other current challenges can be explored. A hotel direct booking event where technology—and AI in particular—remains a means, not an end.
The event will take place on Thursday, April 23, 2026, from 9:30 AM to 2:30 PM at Casa Esment, one of the island’s most distinctive venues, known for its commitment to social innovation, sustainability, and inclusion.
Designed for professionals who prefer to understand before taking action, the program includes everything from an interview/case study to a tech show cooking session (live workshops), as well as interactive activities, an industry roundtable moderated by Hosteltur, and a guided tour of the venue (subject to availability).
The more reflective segment will feature a keynote by Enrique Dans, professor and researcher, a leading voice in technology and innovation and one of the most influential Spanish-speaking digital thought leaders, who will provide context on what’s happening now—and what lies ahead.
The event will also include different opportunities to connect and catch up with industry peers, such as a mid-morning coffee break and a closing cocktail around 2:30 PM.
The AI Direct Summit is an exclusive, free event for hoteliers with limited capacity, filled on a first-come, first-served basis.
Interested participants can register via the following link:
Register for the event
Direct bookings have been steadily strengthening their position within the hotel distribution mix. According to Hotel Booking Trends, SiteMinder’s well-known report, the direct channel is now the second-largest by volume in most markets, including Spain (when compared not against the total aggregated OTAs, but against each one individually). However, the long-standing promise of reaching the top spot has yet to materialize.
Artificial intelligence introduces a new variable whose impact is still unfolding. For now, only a limited number of players (mainly OTAs) benefit from direct integrations with major language models such as ChatGPT, which could potentially disrupt the hard-earned balance of visibility. Or perhaps not…
The AI Direct Summit was created as a much-needed space for discussion and analysis, where these and many other current challenges can be explored. A hotel direct booking event where technology—and AI in particular—remains a means, not an end.
The event will take place on Thursday, April 23, 2026, from 9:30 AM to 2:30 PM at Casa Esment, one of the island’s most distinctive venues, known for its commitment to social innovation, sustainability, and inclusion.
“This is not an AI event. We’ve organized a hotel direct booking event where AI will play an important role simply because it can no longer be ignored. There’s a difference.”
Daniel Romero, Director of Communications & Partnerships, Paraty Tech
A program designed to understand before acting
Designed for professionals who prefer to understand before taking action, the program includes everything from an interview/case study to a tech show cooking session (live workshops), as well as interactive activities, an industry roundtable moderated by Hosteltur, and a guided tour of the venue (subject to availability).
The more reflective segment will feature a keynote by Enrique Dans, professor and researcher, a leading voice in technology and innovation and one of the most influential Spanish-speaking digital thought leaders, who will provide context on what’s happening now—and what lies ahead.
The event will also include different opportunities to connect and catch up with industry peers, such as a mid-morning coffee break and a closing cocktail around 2:30 PM.
Access and registration
The AI Direct Summit is an exclusive, free event for hoteliers with limited capacity, filled on a first-come, first-served basis.
Interested participants can register via the following link:
Register for the event
