5 digital marketing trends for hotels in 2023

Marketing 10/01/2023

Get ready for the New Year

Back to the routine after these holidays and it's time to catch up. In order to help you plan your marketing plan for this new year, from Paraty Tech we have gathered 5 digital marketing trends that will be present in the hospitality sector, during 2023:

Metasearch engines

It is possible that the first thing you ask yourself is: metasearch engines, what is that? the different OTAS.

Some examples of these platforms are: Google Hotel Ads, Trivago, Tripadvisor, Kayak, Skyscanner, etc.

Once again, Google is on the podium, achieving a very competitive advantage that others do not have, since it is the most used search engine in the world, and that is that with Google Hotel Ads, the results of the metasearch engine appear directly when performing a search in Google.

If your hotel's official website does not appear in the metasearch results list, you are losing sales share to OTAs.

Google allows you to be in these results for free (free booking links) and paid, through ads (Google Hotel Ads), however, for either of the two options you need a company that is an official Google Partner, such as This is the case of Paraty Tech. If you want more information, do not hesitate to ask your account.

Mobile Marketing

Leaving home without your mobile is already unthinkable, right?
In just a few decades, mobile phones have become an indispensable object in our daily lives and some even classify them as an extension of the human being.

If before they were only a means of socializing and connecting, today, mobile phones allow access to services, banking applications, work tools, tickets (plane, concerts, events), GPS, etc.

It is up to companies, in this case hotels, to make the best possible use of mobile devices to add value to the guest journey . As examples of how we can use mobile marketing, we can find: pre-stay SMS sending, online check-in/check-out, mobile keys, booking a service directly from the mobile, Apps that allow room control, TV remote and geolocated notifications, etc.

CX – Customer Experience

The customer experience is the qualitative sum of all the contact points between the brand and the guest, before, during and after their stay . If the booking process on the website is stressful for the client, it will already add negative points to the quality of the experience. Yes, on the contrary, after the stay there is extra attention that makes the guest feel special, this will add positive points to the experience.

Basically, we have to see the customer experience as a whole, and not just the experience during the stay (the famous "operation"), since this is only one of the phases.

When charting the complete customer journey, we must pay special attention to customer frustration points, such as queues or long waits, and develop more customer-friendly solutions by digitizing processes. Mobile marketing, as we saw in the previous point, is one of the resources that allow this digitalization focused on the consumer.

Influencer Marketing

Influencer marketing will continue to grow, and not just in the large business market. For small and medium-sized accommodations, using digital influencers is an excellent way to expand the reach and awareness of the brand . And although there is still some reluctance to this type of collaboration, it is a trend that will be present in 2023.

When inviting an influencer or saying "Yes" to a collaboration, it is important to study the influencer and verify that their followers fit with the hotel's target audience, as well as that the values they transmit are in line with those of the hotel. brand. Only in this way can the hotel secure a strategic position in the markets of interest and, consequently, obtain adequate profitability.

Video content on social media

It is a fact that the tendency to share video content has been with us for a few years. But this year it has taken on a new dimension. Because, if before, the production and editing of videos only depended on the experts. Today, this process is carried out by the content creators themselves and "ordinary" users, in Reels (Instagram) and Tik Tok.

These short and vertical videos are increasingly consumed on social networks and, in turn, increasingly valued by the social media platforms themselves , which means they have a greater reach.

Integrating this type of content into your accommodation's social media planning, in order to engage and inspire your audience, is an important step to gain visibility and drive the desire to visit you.

If you need support in this creation, you can always make photo and video collaborations with influencers, in exchange for content to use!

Is your hotel already following any of these digital marketing trends? Take them into account when developing your hotel's marketing plan for 2023, in order to maximize your value proposition consistent with your establishment's resources.