After 5 years promoting direct sales in Latin America, at Paraty Tech we establish a permanent team in Cancún

Corporate 10/02/2022
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First came Spain (Málaga), then Portugal (Albufeira) and now, after five years of increasing direct bookings for hotel establishments located in different parts of Latin America, we are opening an office in Cancun (Mexico) and establishing a permanent team there.


It has been 10 years since the great crusade for the direct hotel sales of Paraty Tech , parent company of the Paraty World group, our conglomerate of technology companies that operate mainly in the tourism sector, began. From our headquarters, located in Torremolinos, we were then able to revolutionize the world of hotel reservations, thanks to a pioneering booking engine, exclusive revenue management tools and a full range of online marketing services.

Only five years after our birth, after consolidating our presence in the Spanish and Portuguese territories, where we are leaders in the segment, we decided to take our technology and solutions to more distant lands, entering the Asian continent through Japan, and Latin America via Colombia, Argentina and Mexico. Our expansion process thus continued its course in a firm direction.

Today, coinciding with our tenth anniversary and fully established in this continent, we take another step in our internationalization, and not just any, establishing a permanent team in Mexico, made up of sales representatives and account & revenue managers, and led by Omar Guardia , director of expansion for LATAM.

Omar Guardia
Omar Guardia, director of LATAM expansion at Paraty Tech

A decision that meets, in the words of Gina Matheis , our CEO, the obligation to offer an even better service here:

“Our Latin American clients deserve even more, they have earned the right to have us closer, closer at hand, in order to receive the treatment that we know they expect, and that we want to offer them, faithful to our client-centric philosophy, one of our unequivocal signs of identity".
Gina Matheis, CEO at Paraty Tech


Paraty Tech has more than 3,000 clients around the world and, thanks to our business model, based on a win-win relationship, we are able to guarantee an increase in direct sales of the hotels and chains with which we collaborate, and with whom we strive to form "solid and supportive work teams, in which both parties are always very clear that we are fighting for the same objective".

Some of us have traveled to Cancun, where we are currently finalizing all the details (CORPORATIVO MALECON AMERICAS, Av. Bonampak Sm. 6 Mz. 1 Lt. 1, 5th Floor, +52 99 8341 4897). We face this new stage with great enthusiasm and convinced that we can continue contributing to an exponential increase in direct sales of hotels and hotel chains in the area.

Latam expansion
From left to right, Daniel Sánchez (CRO), Gina Matheis (CEO) and Omar Guardia (LATAM expansion)

"The potential of Latin American hotels in terms of direct sales is enormous and our technology, optimized to the maximum for a decade, is more than prepared to face this challenge."
Omar Guardia, director of LATAM expansion at Paraty Tech


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