Paraty Campings presented for the first time at FITUR

At Paraty Tech it is clear to us: more and more campsites and/or glampings operate, at all levels, as horizontal hotels. Of course, there are differences. Their casuistry is particular and there are many configuration parameters that must be taken into account when it comes to enabling the complete creation of this type of online lodging experience. We also know that, in general terms, their direct sales rates, per se, are much higher than those of hotel establishments. After all, they have hardly any presence in OTAs (except for some very specialized ones) and practically all their guest flow has traditionally been channeled through requests via their website (usually without immediate confirmation) and the voice channel.

But, precisely for this reason, their digitalization process has advanced at a slow pace, in contrast to other segments, a circumstance from which they now suffer to a greater extent, also due to the irruption and incorporation of new accommodation modalities that are a trend.

The margin for improvement is enormous. The reality is that, today, they are more likely than ever to benefit from all the technological arsenal available in the market to improve the way they sell, to reinforce their way of making revenue, to optimize their distribution and, above all, to take care of every detail of the trip or of the guest's experience. Their owners and managers know this and demand it, and we have decided to take up the baton.

A little context: from camping to glamping

Gone are the days when camping was, yes or yes, synonymous with adrenaline and adventure. Setting up the tent at nightfall, with almost no light, cursing when the pegs were bent due to the hardness of the ground or waking up sweating like a chicken, with your back stiff as a trunk, as a result of the classic standard mats, thinner than cigarette paper, were part of the attractions of a type of getaway that, almost always, turned into a fun (and uncomfortable) experience from which you returned full of anecdotes.

The sector (and the traveler profile) has evolved a lot over the last few years and, although there are still brave DIY (do it yourself) advocates, today they are almost an endangered species and, in their absence, an endless number of accommodation alternatives have proliferated within the framework of what is now known as glamping (a term that combines the concepts of glamour and camping). The purists have been replaced by more comfortable tourists, attracted by this new vacation modality that does away with the usual difficulties and setbacks of this form of active tourism, without renouncing open spaces or contact with nature, inevitably associated with it.

The traveler (especially the post-pandemic) has welcomed with open arms proposals such as Kampaoh, which, after establishing agreements with an infinite number of campsites distributed throughout the national territory, exploits a percentage of its plots to offer different categories of tents, already assembled for their use and enjoyment, or Ohai Nazaré Outdoor Resort (Portugal), which markets plots, yes, but also bungalows, apartments, tents, static caravans, etc., applying a modus operandi that allows for a more flexible and flexible use of the camping area, applying a modus operandi closer to that of the traditional holiday resort (with diets, catalog of complementary activities, facilities with every detail), than to that of the traditional campsite.