Paraty Tech and Descubre Group join forces to improve the guest experience
Partners 03/10/2024
Paraty Tech , a specialist in the development of advanced technology for the optimization of online and offline direct sales in hotels, and Descubre Group , a leading company in digital communication solutions for the hotel sector, have announced a strategic alliance.
This collaboration, in addition to marking an important milestone in the expansion into the American market , offers cutting-edge solutions and facilitates access to them at the most competitive rates, with the aim of improving the guest experience (before, during and after the stay) and optimizing hotel operations.
With a successful track record in the international market, these solutions are already used by some of the most prestigious hotel chains, such as Meliá Hotels International and Barceló Hotel Group , who already trust Descubre Group to improve the guest experience through innovation in hotels around the world. Now, both companies are preparing to introduce these solutions in the dynamic Mexican market, where Paraty Tech has established itself as the booking engine that manages the most beds in the hotel zone of Cancún .
Guest experience is critical at every stage of a guest’s stay – from the moment they begin dreaming about traveling, through the moment they leave, through the moment they book, and into their stay. Understanding and optimizing this cycle not only improves guest satisfaction and their perception of the lodging experience, but also drives sales and loyalty.
Descubre Group and Paraty Tech join forces to spread and introduce their solutions in major tourist destinations, offering tools designed to maximize operational efficiency and enrich the customer experience at all stages of their stay: personalization and promotion prior to arrival, optimization of communication and management of services during the stay and, finally, post-stay monitoring and retention.
Thanks to this alliance, hotels will have access to a suite of integrated solutions that not only optimize processes, but also elevate the guest experience to a new level. From service automation to real-time incident management, our technologies are designed to help hotels stand out in an increasingly competitive market.
Iván Rodríguez, CEO of Descubre Group, commented: “We are very excited to collaborate with Paraty Tech to offer solutions that enhance the guest experience. This partnership is a key step in our mission to bring innovation and cutting-edge technology to hotels around the world.”
For his part, Daniel Romero, Director of Communications and Strategic Alliances at Paraty Tech, added: “We are extremely pleased to join our path with that of Descubre Group, with whom we share not only the sector and typical client, but also the desire to achieve excellence in our respective areas of specialization and to turn hotels into their main beneficiaries.”
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Discover Group is a company specialized in providing digital communication solutions for the hotel sector, with a focus on improving the guest experience and optimizing operational processes and with a strong presence in the market and with +450 hotels worldwide that use our solutions.
Paraty Tech is a technology company that has been helping hotels and hotel chains boost their direct sales for over 12 years. With headquarters in Malaga, offices in Albufeira and Cancun, and sales offices in Colombia and the USA, it works with over 3,000 hotels around the world, with technology and customer service as its main hallmarks.
This collaboration, in addition to marking an important milestone in the expansion into the American market , offers cutting-edge solutions and facilitates access to them at the most competitive rates, with the aim of improving the guest experience (before, during and after the stay) and optimizing hotel operations.
Enhancing the international hotel experience
With a successful track record in the international market, these solutions are already used by some of the most prestigious hotel chains, such as Meliá Hotels International and Barceló Hotel Group , who already trust Descubre Group to improve the guest experience through innovation in hotels around the world. Now, both companies are preparing to introduce these solutions in the dynamic Mexican market, where Paraty Tech has established itself as the booking engine that manages the most beds in the hotel zone of Cancún .
A complete customer experience, from start to finish
Guest experience is critical at every stage of a guest’s stay – from the moment they begin dreaming about traveling, through the moment they leave, through the moment they book, and into their stay. Understanding and optimizing this cycle not only improves guest satisfaction and their perception of the lodging experience, but also drives sales and loyalty.
Descubre Group and Paraty Tech join forces to spread and introduce their solutions in major tourist destinations, offering tools designed to maximize operational efficiency and enrich the customer experience at all stages of their stay: personalization and promotion prior to arrival, optimization of communication and management of services during the stay and, finally, post-stay monitoring and retention.
Tools for an excellent customer experience
Pre-stay – Paraty Tech
- Paraty Digital Suite, digital marketing agency : Full range of digital marketing services, including SEO, SEM, metasearch engine connectivity and campaign management, social media management, newsletter design and sending.
- Revenue management tools : Designed in-house, they help you always keep your own and your competitors' prices under control, so you are in a position to offer the best guaranteed online price to the guest.
- Web design and booking engine : With a clear focus on sales and user experience, both the website and the booking process are 100% custom, with the intention of offering a simple, intuitive and frictionless shopping experience.
- In-house Call Center : For many travelers, the best experience still begins with a friendly voice. The specialized agents at Ring2Travel, Paraty Tech's call center, are trained to identify themselves as hotel staff and represent the establishment with extreme fidelity.
During the stay – DiscoverGroup
- Channel 0 information and personalized digital signage : Improved communication with guests and effective promotion of additional services through Channel 0 and screens in common areas.
- Service Directory : A Webapp directory that complements the corporate channel. It is a solution that informs and allows guests to interact from their mobile device, accessing activities, shows, incident reports, restaurant reservations, tours and much more.
- Digital Menus : Menu in Webapp format that allows you to manage dishes according to availability in real time and with an allergen filter, all of this under the brand and corporate image standards.
- Content manager : Intuitive management tool to update the content of all our platforms easily and in real time, informing the guest throughout their stay.
- Touch screen information kiosk : Ideal totem for common areas with direct access to relevant information and promotions, among others.
Post-stay – Paraty Tech
- Satisfaction Questionnaires : Listening to guests is crucial to improving and being able to make them feel heard and increase the likelihood that they will return in the future.
- Loyalty Programs : Up to 5 different types of Loyalty Program (with or without levels, accumulation of points and/or nights, wallet, etc.)
Benefits for Mexican hotels
Thanks to this alliance, hotels will have access to a suite of integrated solutions that not only optimize processes, but also elevate the guest experience to a new level. From service automation to real-time incident management, our technologies are designed to help hotels stand out in an increasingly competitive market.
Iván Rodríguez, CEO of Descubre Group, commented: “We are very excited to collaborate with Paraty Tech to offer solutions that enhance the guest experience. This partnership is a key step in our mission to bring innovation and cutting-edge technology to hotels around the world.”
For his part, Daniel Romero, Director of Communications and Strategic Alliances at Paraty Tech, added: “We are extremely pleased to join our path with that of Descubre Group, with whom we share not only the sector and typical client, but also the desire to achieve excellence in our respective areas of specialization and to turn hotels into their main beneficiaries.”
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About Discover Group
Discover Group is a company specialized in providing digital communication solutions for the hotel sector, with a focus on improving the guest experience and optimizing operational processes and with a strong presence in the market and with +450 hotels worldwide that use our solutions.
About Paraty Tech
Paraty Tech is a technology company that has been helping hotels and hotel chains boost their direct sales for over 12 years. With headquarters in Malaga, offices in Albufeira and Cancun, and sales offices in Colombia and the USA, it works with over 3,000 hotels around the world, with technology and customer service as its main hallmarks.
