Paraty Tech incorporates Alejandra Hernandez as Business Development Manager in Colombia

Corporate 08/08/2023
Paraty Tech, a technology company specialized in the development of solutions and tools that aim to enhance direct sales of hotels, hotel chains and other tourist accommodations, expands its team in LATAM with the incorporation of Alejandra Hernández as Business Development Manager Colombia.

With headquarters in Spain and branches in Portugal and Mexico, the opening of its commercial presence in Colombia gives continuity to its internationalization strategy and, in particular, to its expansion plans in Latin America, after the establishment of a permanent team based in Cancun last year, in whose hotel zone it is already the booking engine that manages the most beds.

Paraty Tech, which arrived in Latin America in 2017, already has several clients in the Andean country, including independent establishments, such as Hotel Soratama, and hotel chains, such as Spiwak Hoteles and EM Hotels. In the words of Gina Matheis, CEO of the company, "the incorporation of BDM responds not only to the intention of continuing to grow in Colombia, but also to the need to offer a better service to its clients there". A country that, she continues, "has great potential in direct sales and where we can provide great value, backed by our extensive experience in various international markets".

Alejandra Hernández, who assures that she faces this new phase with "high doses of motivation and optimism", has spent a large part of her professional career in the hotel industry, with extensive experience in opening markets, working on both sides of the board. She has served as product and operations manager at technology companies such as Erbon software and Price Travel, and as revenue manager and ecommerce director at Continental All Suites Hotel and Park Inn by Radisson, among others. In her opinion, "having hotel know-how and supplier experience" has allowed her to develop a global vision of the sector, better understand the needs of potential clients and know what the role of each player is at any given moment and situation.

"We are convinced that our differential suite of 360º services will arouse the interest of many other establishments in the country, which will soon benefit from our technology and the permanent support of our team of account and revenue managers", concludes Daniel Sánchez, the company's CRO.