Paraty Tech obtains Google Partner Premier 2023 recognition

We are Google Premier Partner

The creation of Paraty Digital Suite was once a declaration of intent by this technology company based in Torremolinos (Málaga) and offices in Cancún (Mexico) and Albufeira (Portugal). This important step, in addition to ratifying the growing role of digital marketing within the commercial strategy of hotels, implied, above all, Paraty Tech's firm determination to strengthen this department, considering it as a fundamental pillar for direct sales. hotel company , placing itself at the same level as others such as the official website, the reservation engine or the revenue management and price control tools.

Today, this change of direction and the strong investment in resources and personnel associated with it, recently reinforced with the incorporation of Bárbara Balderas as digital marketing director , has borne fruit. And Google has recognized this work by granting Paraty Tech the status of Google Premier Partner 2023 , granted only to 3% and reviewed annually.

To select this select group of collaborators, Google takes into consideration variables such as the volume of investment and optimization of the campaigns, the diversification of channels, technology, or the degree of specialization and certification of the team members who manage all of this. .

Paraty Tech has been developing solutions and implementing tools for more than a decade to enhance the direct sales of hotels, hotel chains and other tourist accommodations. This recognition constitutes not only indisputable proof that, far from having stagnated, they continue to update their range of services according to the new needs of their clients, but it also represents a well-deserved award both for them and for the hotel establishments with which they who work, who have placed all their trust in the Paraty Tech experts and have undertaken the relevant investments, always guided by the recommendations of the members of Paraty Digital Suite.

In the words of Bárbara Balderas, director of digital marketing at Paraty Tech, “we could not be happier with this recognition that, on the one hand, clears up any possible doubt about the contribution of digital marketing to direct sales and the importance of not putting a ceiling on to the investment in this field as long as the return is as expected, on the other hand, it further increases my level of confidence in this wonderful team that I have just joined (all the credit is theirs) and, finally, it opens many doors for us to "to definitively position ourselves as authentic specialists in the field."

For her part, Gina Matheis, CEO of the company, is aware that “thanks to the extraordinary work of the team, we will now enjoy multiple advantages associated with this recognition that will allow us to improve even more, such as access to new Google products in the pipeline.” beta, to the most recent statistics and trends, and to exclusive events organized by the American technology giant.”