Paraty Tech presents the integration of Oceanflights, Maarlab's hotel-plus-flight solution

After weeks of anticipation, Maarlab and Paraty Tech have unveiled the technological proposal that will allow travellers to book their holidays in a single click, including the flight in the same process as booking their accommodation, without any friction. Fitur 2025 will be the moment when both companies will present this project.

Maarlab, the developer of the solution, refers to it as a paradigm shift for the tourism sector. Oceanflights, they explain, is the only solution that works for and with the growth of direct hotel sales, once this reaches its ceiling with the sale of rooms only, by favoring the capture of new segments of travelers and almost completely reducing cancellation rates.

In the words of Raúl Domínguez , CEO of Maarlab, “Oceanflights is a solution for hoteliers and travellers that proposes a new model of collaboration and technological integration that will change the rules of the game for marketing tourist experiences in the coming years.”

The current context and value of Oceanflights

Until now, the options available to combine flight and hotel bookings directly from the official website of the accommodations have significant limitations. Existing solutions on the market allow travellers to book a flight and hotel , yes, but they do so by redirecting the user to an external page that, while it has certain customization options to reduce the differences between sites, generates friction in the user experience by taking them away from the hotel website. This means, among other things, a loss of control for hoteliers and an interruption in the booking process that negatively affects conversion.

In this context, Oceanflights is here to transform this dynamic with a native and comprehensive integration that is perfectly incorporated into the accommodation booking process, offering a fluid experience, without jumps or URL changes and, most importantly, without ever leaving the hotel's official website.

Gina Matheis , CEO of Paraty Tech, highlights: “Oceanflights is not just a technological solution, it is a declaration of intent and a direct response to an unmet demand. We want to provide hotels with tools that boost their competitiveness against all OTAs, not just those that only offer accommodation, and reinforce their direct channel with a unique experience for the traveler.”

Win-win model: with Oceanflights everyone wins

No matter how well things are done and how deeply the culture of direct sales is internalised in the hotel establishment, there comes a point at which the share of the direct channel reaches, so to speak, its limit. At least as long as only rooms and services are sold… Oceanflights is one of the possible solutions to combat this and many other circumstances, and is presented to the sector as a win-win model based on two key pillars:

Capturing new market niches

One of the key differences that Oceanflights offers is its ability to help any hotel, regardless of its type or segment, to broaden its horizons and begin to attract new niches of travellers that will help them surpass their current ceiling of direct bookings.

A situation that will be especially evident in those destinations that, due to their circumstances, tend to receive travellers by air, such as islands, or that have markets of origin with a tradition of booking holiday packages, such as the United Kingdom, Germany, France or the Nordic countries in Europe, the United States and Canada in America, or Japan and Australia in Asia and Oceania.

Full native integration

The proposal put forward by Maarlab and Paraty Tech involves a full native integration, completely merged with the hotel's official website booking engine process, guaranteeing a seamless, fluid and intuitive user experience.

Advantages of implementing Oceanflights in the reservation process

Daniel Sánchez , Chief Revenue Officer and one of the main proponents of this collaboration agreement, states that “with Oceanflights we are giving hotels a tool that is not only disruptive and differentiating, but is also fully aligned with the real needs of the market, constituting a giant step towards the future of direct sales”. Not in vain, the success of the formula is due, to a large extent, to the significant advantages it offers both for the hotelier and for the traveller .

Advantages for the hotelier

• Increase in direct sales between 10% and 15%
  Oceanflights enables new market segments to be captured that previously relied on tour operators and OTAs for their hotel and flight packages. Now, hotels can offer these combinations directly on their website with better prices and simpler processes.


• Reduction in cancellations by 94%
  By including a non-refundable flight ticket in the reservation, Oceanflights drastically reduces the cancellation rate, almost guaranteeing the stay. In addition, it prevents the flight of users to intermediary platforms.


• Knowledge of demand
  Hotels gain access to real-time, personalized data on current air routes, allowing them to optimize their marketing campaigns and adapt to market demand.


• Freedom of pricing
  Bundling flights and accommodations is synonymous with price opacity, which gives hoteliers greater flexibility to adjust rates, generate positive disparities and avoid cancellations caused by offers on other platforms.

Advantages for the traveler

• Stress reduction
  Oceanflights eliminates the need to search for flights and accommodation separately on different platforms, offering a simple and centralized booking process.


• Security and trust
  The reservation is made under the umbrella of the hotel brand, with the financial protection of licenses such as ATOL (for British travelers) and IATA, which guarantees the client peace of mind and support.


• Better conditions
  The traveler pays an initial deposit corresponding to the plane ticket and pays the rest upon arrival at the hotel. The elimination of intermediaries translates into better prices and the hospitable vocation of the hotels into better service and more amenities. In short, as Raúl Domínguez highlights, “Oceanflights is the result of fulfilling different objectives, including providing the traveler with a frictionless experience, eliminating barriers and creating trust throughout the process.”

Conclusion

Oceanflights represents a turning point in hotel direct sales. Maarlab and Paraty Tech have joined forces to offer hotels a tool that not only optimizes their profitability, but also significantly improves the traveler's experience. With its launch at Fitur 2025 , Oceanflights promises to set a new standard in the hotel industry, empowering both hoteliers and travelers with a truly revolutionary model.