Ready for Black Friday? Pass this checklist
Revenue 05/11/2024
Black Friday , along with other important dates such as Buen Fin , Cyber Monday , Travel Tuesday , etc., is one of the most important sales peaks for many sectors, and the hotel industry has been no exception for years. Aware that consumers expect significant discounts, hotels can also take advantage of the occasion to increase reservations and build customer loyalty through strategic offers coinciding with this date marked in stone on the calendar.
At Paraty Tech we have designed a comprehensive whitepaper where we offer an interactive checklist that addresses five key pillars: revenue management, digital marketing, metasearch engines, voice channel and communication. Below, we tell you why each of these aspects is key to success at this key moment of the season.
Revenue management is the key to adjusting prices in a way that maximizes revenue without losing competitiveness. Taking advantage of Black Friday with strategic rate management can make all the difference and capture the attention of consumers looking for special offers.
With competition rates skyrocketing during Black Friday, an effective digital marketing strategy is essential to stand out . From emails to social media, a well-executed and agile presence will allow you to connect with your audience at the right time, increasing the chances of conversion.
Metasearch engines have established themselves as a key channel for attracting bookings . Making the most of these channels during Black Friday will help you compete with OTAs and attract direct bookings, increasing the visibility of your rates and ensuring that customers choose your official website as their preferred channel for booking.
Human contact remains essential, especially when customers are looking to resolve queries about special promotions. The voice channel offers an opportunity to build loyalty, secure additional sales and increase the average ticket , with personalized attention that can make the customer choose your hotel.
An effective communication strategy can boost the results of any Black Friday campaign . From generating anticipation to measuring results, well-planned communication will help you reach and connect with your audience in an impactful and lasting way.
This Black Friday, make sure every aspect of your strategy is optimized to capture bookings and strengthen your relationship with your customers. With our interactive checklist, you will have the keys to a successful campaign .
Download our whitepaper now and discover how to maximize your hotel's potential this Black Friday . And if you have any questions, you can always rely on your account manager, who will be keeping a close eye on your product throughout the month.
At Paraty Tech we have designed a comprehensive whitepaper where we offer an interactive checklist that addresses five key pillars: revenue management, digital marketing, metasearch engines, voice channel and communication. Below, we tell you why each of these aspects is key to success at this key moment of the season.
Want to learn all the strategies? Download the whitepaper and get access to all the content.
1. Revenue Management: Strategic adjustments in rates
Revenue management is the key to adjusting prices in a way that maximizes revenue without losing competitiveness. Taking advantage of Black Friday with strategic rate management can make all the difference and capture the attention of consumers looking for special offers.
2. Digital Marketing: Reach your customers on time
With competition rates skyrocketing during Black Friday, an effective digital marketing strategy is essential to stand out . From emails to social media, a well-executed and agile presence will allow you to connect with your audience at the right time, increasing the chances of conversion.
3. Metasearch engines: greater visibility and direct bookings
Metasearch engines have established themselves as a key channel for attracting bookings . Making the most of these channels during Black Friday will help you compete with OTAs and attract direct bookings, increasing the visibility of your rates and ensuring that customers choose your official website as their preferred channel for booking.
4. Voice Channel: enhance the value of human contact
Human contact remains essential, especially when customers are looking to resolve queries about special promotions. The voice channel offers an opportunity to build loyalty, secure additional sales and increase the average ticket , with personalized attention that can make the customer choose your hotel.
5. Communication: generates expectations and loyalty
An effective communication strategy can boost the results of any Black Friday campaign . From generating anticipation to measuring results, well-planned communication will help you reach and connect with your audience in an impactful and lasting way.
This Black Friday, make sure every aspect of your strategy is optimized to capture bookings and strengthen your relationship with your customers. With our interactive checklist, you will have the keys to a successful campaign .
Download our whitepaper now and discover how to maximize your hotel's potential this Black Friday . And if you have any questions, you can always rely on your account manager, who will be keeping a close eye on your product throughout the month.
