Royal River Luxury Hotel & Paraty Tech work together to boost online bookings
Projects 26/07/2024
Royal River Luxury Hotel , a tourist complex located in one of the most exclusive enclaves of Tenerife, in front of the Costa Adeje Golf Course and with views of the Atlantic.
Since its opening in 2020, Royal River Luxury Hotel has sought to differentiate itself within the hospitality sector. With 50 luxury villas, elegant rooms, numerous swimming pools, a first-class spa, gym and a diversified gastronomic offer in four spaces, the hotel embodies the essence of superlative comfort. To continue in the line of excellence, the collaboration with Paraty Tech has become a key piece to boost sales in its direct channels.
The choice of Paraty Tech by Royal River Luxury Hotel is based on both the vast experience of the technology company and its wide range of services. Starting from its agile implementation, the connection between modules and tools , and the variety of services that reduce the number of interlocutors, favoring direct communication between the client and the supplier.
The project ranges from the design of the website, 100% customized, with independent versions for desktop and mobile devices, to the implementation of a booking engine with new functionalities adapted to the specific needs of the hotel.
With this association, Royal River Luxury Hotel meets the objective of being at the forefront. In this way, customized service launches have emerged such as the Gift Cards module . An implementation with which any user can give away stays from two to five nights, generating a Promocode to redeem for the purchase. This service will allow past, present or future guests to be rewarded, favoring the opening of a new way to boost direct reservations. In addition, the website is also supplied with a packaging service of unified and indivisible services such as the “romantic getaway” option, designed for couples.
"At Royal River Luxury Hotel, we are known for offering our guests an unparalleled experience, and to do so, we have found in Paraty Tech the perfect partner who shares our vision of excellence. Their experience and technological solutions have allowed us to take our offer to a new level," explains María Lorenzo, General Manager of Royal River Luxury Hotel.
Seeking to make the most of the potential of the services offered, both teams have worked hand in hand to completely renew the image and usability of the website, adding the adoption of the role of partner in digital marketing. Through the services of Paraty Digital Suite , the company carries out meticulous positioning work on the official website and traffic generation, as well as managing metasearch, SEM and Google Hotel Ads campaigns.
A degree of commitment that is not only reflected in the design of the website, but in the implementation of tailored solutions to take the hotel to the next level. Royal River Luxury also has Call Seeker services. A tool created with the aim of simplifying the task of quoting reservations and, thanks to active listening to the sector, gradually incorporating a wide range of functionalities.
One of them is activated when the website detects that the visitor has been inactive for a while and senses the possibility of losing a reservation. To recapture the user's attention, a pop-up appears requesting the email address in order to later send the quote by email.
With the main objective of boosting reservations through the direct channel, Royal River Luxury Hotel has Parity Maker , a tool that guarantees parity with the selected OTA and absolute control of rates. The best ally of the booking engine, to guarantee precision, constant evolution, in addition to reducing the abandonment rate and increasing the conversion rate.
For our part, “working with Royal River Luxury Hotel has been an exceptional opportunity to demonstrate our capabilities in the luxury hotel sector. Our mission is to provide tools that not only facilitate management, but also significantly improve the customer experience, and with this project, we believe we have achieved those objectives,” concludes Daniel Sánchez, CRO of Paraty Tech.
Joint work has allowed us to achieve the main objectives of the collaboration. For us, customer satisfaction is essential, and we have managed to meet the established objectives while maintaining excellence in our customer service and support. This has allowed us to generate positive results and obtain valuable feedback, promoting direct sales channels and optimizing the customer experience. Thanks to these achievements, Royal River Luxury Hotel has stood out in the competitive Tenerife hotel market.
Since its opening in 2020, Royal River Luxury Hotel has sought to differentiate itself within the hospitality sector. With 50 luxury villas, elegant rooms, numerous swimming pools, a first-class spa, gym and a diversified gastronomic offer in four spaces, the hotel embodies the essence of superlative comfort. To continue in the line of excellence, the collaboration with Paraty Tech has become a key piece to boost sales in its direct channels.
The choice of Paraty Tech by Royal River Luxury Hotel is based on both the vast experience of the technology company and its wide range of services. Starting from its agile implementation, the connection between modules and tools , and the variety of services that reduce the number of interlocutors, favoring direct communication between the client and the supplier.
The project ranges from the design of the website, 100% customized, with independent versions for desktop and mobile devices, to the implementation of a booking engine with new functionalities adapted to the specific needs of the hotel.
With this association, Royal River Luxury Hotel meets the objective of being at the forefront. In this way, customized service launches have emerged such as the Gift Cards module . An implementation with which any user can give away stays from two to five nights, generating a Promocode to redeem for the purchase. This service will allow past, present or future guests to be rewarded, favoring the opening of a new way to boost direct reservations. In addition, the website is also supplied with a packaging service of unified and indivisible services such as the “romantic getaway” option, designed for couples.
"At Royal River Luxury Hotel, we are known for offering our guests an unparalleled experience, and to do so, we have found in Paraty Tech the perfect partner who shares our vision of excellence. Their experience and technological solutions have allowed us to take our offer to a new level," explains María Lorenzo, General Manager of Royal River Luxury Hotel.
Seeking to make the most of the potential of the services offered, both teams have worked hand in hand to completely renew the image and usability of the website, adding the adoption of the role of partner in digital marketing. Through the services of Paraty Digital Suite , the company carries out meticulous positioning work on the official website and traffic generation, as well as managing metasearch, SEM and Google Hotel Ads campaigns.
A degree of commitment that is not only reflected in the design of the website, but in the implementation of tailored solutions to take the hotel to the next level. Royal River Luxury also has Call Seeker services. A tool created with the aim of simplifying the task of quoting reservations and, thanks to active listening to the sector, gradually incorporating a wide range of functionalities.
One of them is activated when the website detects that the visitor has been inactive for a while and senses the possibility of losing a reservation. To recapture the user's attention, a pop-up appears requesting the email address in order to later send the quote by email.
With the main objective of boosting reservations through the direct channel, Royal River Luxury Hotel has Parity Maker , a tool that guarantees parity with the selected OTA and absolute control of rates. The best ally of the booking engine, to guarantee precision, constant evolution, in addition to reducing the abandonment rate and increasing the conversion rate.
For our part, “working with Royal River Luxury Hotel has been an exceptional opportunity to demonstrate our capabilities in the luxury hotel sector. Our mission is to provide tools that not only facilitate management, but also significantly improve the customer experience, and with this project, we believe we have achieved those objectives,” concludes Daniel Sánchez, CRO of Paraty Tech.
Joint work has allowed us to achieve the main objectives of the collaboration. For us, customer satisfaction is essential, and we have managed to meet the established objectives while maintaining excellence in our customer service and support. This has allowed us to generate positive results and obtain valuable feedback, promoting direct sales channels and optimizing the customer experience. Thanks to these achievements, Royal River Luxury Hotel has stood out in the competitive Tenerife hotel market.
