Growth, could be our summary word for 2022

Corporate 29/12/2022
The year is ending and it's time to take stock. As always, our blog has been the epicenter of our communications, and the posts it contains, the best possible thread to recapitulate the highlights of our activity. The ideal place to consult the latest launches and improvements to Paraty Tech products and services, but also to learn about everything related to the hotel sector and the Paraty World ecosystem. Will you join us on this walk?

We start 2022 by catching up on the most important news from Google . The famous “Google Rate” gave a lot of talk and had to be updated to be able to explain it clearly. We learned and, at the same time, we continued to train, sharing tips and advice associated with the main tools used in our daily lives: we have talked about Instagram , Metasearch engines , Google Analytics 4 , Google My Business , Google Ads ... It is essential to be aligned with our clients in terms of knowledge, and we are always willing to write an article to promote this trend.

As usual, we also wanted to put the focus on our customers. From there emerged the Success Stories Series , a space dedicated to publicizing their success stories , which we inaugurated with Vik Hotels. A different way of knowing the tricks and strategies that, with our help, have led them to make their hotel establishments as profitable as possible.

Renew or die, another of our mottos, which has managed to find its best scope of application in the development of new tools to continue contributing to the increase in direct sales of hotels and hotel chains. Call Seeker arrived stomping. A new product that emerged from active listening to the sector, with the aim of simplifying the arduous task of quoting reservations, but which also includes a wide range of very useful functionalities for the reception, sales, etc. departments.

During the first months of the year, we boosted our presence in Mexico with the opening of our office in Cancun and the establishment of a permanent team there to offer better service to clients in the area, and make our technology reach as many people as possible. hotels in Caribbean destinations. In fact, our spin-off focused on the voice channel, Ring2Travel , also crossed the pond, determined to raise awareness there of the importance of implementing a Customer Experience Center. A turning point in our international expansion process that experienced great progress with this milestone.

With the arrival of spring, like flowers, events bloomed. Own and others. Fairs, loyalty events, training meetings... We were especially excited about the parties celebrating our 10th anniversary , both in Spain and Portugal . In both we were able to meet again with clients and collaborators, enjoy with those closest to us, in wonderful environments. Unique opportunities to chat and toast in confidence for these 10 years. And let there be another 10 more!

Internally, it is always important to foster relationships between colleagues. Something that the Pandemic had worked hard to avoid, forcing us (among many other things) to cancel our traditional Christmas lunch in 2021. The best vaccine we were able to find to alleviate this side effect of the virus was the #ParatySpringParty or “Non-Christmas Meal.” . A meeting in which our large family had a great time at a cocktail event at the Hotel La Barracuda.

At Paraty World we are committed to our employees and their well-being. Following the path of offering a healthy and pleasant work environment , we implemented our Paraty World All Inclusive project, which complemented the in-house English classes, with the inclusion in March of a free daily buffet and, just a couple of months later, Wellness activities: nutrition, yoga and breathing sessions taught by Lidia Cruzado from @liluonthemat . A great success to make the work environment a more complete and healthy experience.

The heat was brought by the arrival of summer, and the warmth came from our partners. Companies made up of great professionals with whom we share a client-centric approach and philosophy. Incredible alliances that have helped us offer more to the hotel establishments with which we collaborate. PayNoPain , Asksuite and Hotelverse have contributed to making our tools more complete and efficient solutions. In addition, we became the only booking engine to integrate Transfers & Experiences , offering the possibility of booking transfers and excursions directly during the booking process , with immediate confirmation and without the need for third-party intervention. Gold for hotels.

September is always a decisive time and we decided to prepare our particular “Back to school”. From the signing of the collaboration agreement with Turiscool, Paraty Academy was born. A virtual space, free for our clients, with more than 50 courses on the most varied topics. Learning has never been so easy!

An initiative that added to other indicators of our unquestionable commitment to training, such as our status as sponsors of Travel Tech , one of the most important free discussion forums worldwide, with specific sessions for each geographical area: Brazil & Portugal , USA & Canada, APAC, EMEA and Spain & LATAM. In all these meetings we had the pleasure of participating twice (discussion table and pitch session).

At the end of the year, a very special Christmas gift arrived... The launch of Price Seeker v4 and the possibility of being able to enjoy the tool for 14 days completely free . This version represents a comprehensive renewal of our acclaimed rate shopper, which in this update has undergone its most ambitious reform and its mutation into a price intelligence platform. It was already extraordinarily powerful, but now it is also a more intuitive and complete solution: new functionalities, visualization formats and indicators, more in line with current times and current work methodologies.

Recovering old pre-covid customs, in 2022 we have been able to celebrate our #ParatyChristmasParty . If our impromptu spring party was a success, this one, steeped in the Christmas atmosphere, has been even better. Cocktail, invisible friend, photo booth and a rap to remember, put the finishing touch to the group's internal events. We're already looking forward to the next one!

Finally, we cannot stop talking about the exponential growth we have experienced at Paraty World. The 4 companies that make up the group and its 3 offices spread around the world have not stopped expanding. The team has suffered the same fate. We have gone from 71 people in 2021 to more than 120 today, integrating talent as young as it is necessary.

Incorporations that have led us to expand our headquarters in Torremolinos (Málaga), whose offices now exceed 600 m2 in area. Now we have more meeting rooms, 3 kitchens, elevating office tables for those who want to work standing up, a grass area to disconnect and an endless number of open space workstations, which help us all feel more united and connected.

In short, it has been an intense year in terms of work and activity, during which we have enjoyed, learned and evolved. But this wheel does not stop turning and we can now anticipate that 2023 will come full of surprises , like the Three Wise Men.

We wish you a Merry Christmas and a happy new year!