Paraty Tech in 2023: greater visibility, presence and closeness

Corporate 05/01/2024
2023 came to an end. And, as usual, we take advantage of the first days of 2024, before the definitive starting signal that represents the end of the Christmas holidays, to review, take stock, look back and, with perspective, once again identify reasons to feel very proud of all the work done, the challenges overcome and the countless milestones we have celebrated.

From event to event

The year began and ended with the first and unavoidable event of the season occupying our minds. And after some complicated editions, we returned to Fitur as exhibitors . With renewed enthusiasm, the agenda is full and the stand is full of colleagues, friends, collaborators and clients, sharing smiles and melting into hugs. We were so looking forward to a fair like the ones before!

Well aware that in-person events were back at 100%, our commitment to them has been stronger (in Spain, Portugal, Mexico, Colombia or the United Kingdom) and varied (we have acted as organizers, hosts, speakers, sponsors, exhibitors and attendees) than ever. From training and training, to parties and cocktails, through fairs and conferences of various kinds.

For example, in March we escaped the Spanish pre-spring cold to head to the Mexican heat, where we once again organized our traditional Roadshow , for which we had, on this occasion, the collaboration of Asksuite and Duetto. Under the title "TTT: Trendy Tech Tips '23", the event consisted of a series of free training and networking coffee-break sessions exclusively for hoteliers that took place in different key cities in the country, such as Cancún, Mexico City and Puerto Vallarta , and ended up becoming the prelude to one of the most important fairs in the destination, Tianguis Turístico . Precisely taking advantage of our attendance at the latter, we decided to go a little further by offering a satellite party in style: Hotel Dreams Travel Tech Party . Drinks, canapés, music, private security, gifts and the best atmosphere among professional colleagues.

The micro-events that make up our roadshows have already been confirmed as a very well received format and everything indicates that they are here to stay. In fact, we had no problem replicating the same formula, with a different name, in Spain (we brought DISHOT to Mallorca, Tenerife and Gran Canaria), Portugal (with Bedsrevenue, Lisbon, Algarve and Oporto enjoyed Revenue for Breakfast) and Andorra (country where we celebrate Hoteltrends, accompanying Hotelverse).

This year, after the opening of our commercial delegation in Colombia , we will probably decide to hit the road in this country as well. And, giving continuity to our internationalization strategy, the incorporation of Alejandra Hernández as Business Development Manager last August, brought new blood to Latin American territory, taking us to such important events as Search4, ExpoCotelco and TravelExpo.

Sharing knowledge with hoteliers

Our blog has also continued from strength to strength, feeding non-stop on the opinions and knowledge of all our experts, growing both in number of readers and in pages read. Contents that we have combined with others intended exclusively for specialized media in the sector. The truth is that we haven't stopped writing!

From articles to news, through whitepapers, success stories or guides, we have touched on all the topics: collecting the main trends in digital marketing , listing the benefits of SEO for hotels, explaining the types of distribution , remembering the growth of the voice , breaking myths such as price parity , enabling pioneering functionalities such as the sale of experiences at origin , detecting new strategies from OTAs such as Atrápalo , demonstrating the effectiveness of our work to increase direct sales of hotel chains such as Park Royal Hotels & Resorts, the successes of clients like Hotansa or the usefulness of our solutions for unique hotels like El Llorenç, creating interactive checklists with which to make sure you make the most of sales peaks like Black Friday , and even coining new terms, like the one with the technological smile .

And speaking of smiles, we have also had time to air our always welcome achievements and recognitions to the four winds. A plus that pushes us to continue giving our all in our work and reminds us that we are still on the right path. We highlight here certain milestones, such as Paraty Tech's meritorious distinction as a Google Premier Partner , a badge that only 3% of marketing agencies obtain, or the company's inclusion in the ranking of the 40 most innovative companies in the tourism sector , according to Sergestur.

Alliances as a way to grow

If at the time we refer to 2023 as the year of events, 2024 is called to be the year of strategic alliances, a field that we intend to maximize. The first step has been the appointment of Daniel Romero as director of strategic alliances, but it will not be the only one. In fact, this new direction comes to give continuity, organize and reinforce our firm determination to bet on partnerships as a way of growth.

In fact, recapitulating the agreements reached over the last few months, the truth is that they are many and very interesting. Good proof of this is our return to the Hotel Technology Institute with Ring2Travel or our collaboration with the FEHM , but also the integrations we have undertaken and periodic collaborations with top-level players, such as Duetto , Flexmyroom , BeSafe and PortAventura World . In particular, the latter has led Paraty Tech to become the first booking engine to incorporate this add-on that offers hotels in the area the possibility that users of its official website can purchase tickets to visit any of them. the three theme parks offered by the resort, with immediate confirmation, at the time you reserve your accommodation.

Be where the hoteliers are

If in 2022 growth was the word that best summarized our journey (new markets, notable increase in colleagues and substantial increase in clients), in 2023 it could be presence. We have given everything to be present where hoteliers have asked us. Presence, also, in our offices. After the complicated years of the Pandemic, we have once again fully enjoyed unity, work and team activities , managing to enhance the feeling of belonging and expand the Paraty DNA. Presence, finally, in new countries and markets, because in the same way that our technology does not understand accommodation typologies, it does not understand borders either. By the way, next destination… USA!

On behalf of the entire Paraty Tech team,happy holidays and happy new year .