Paraty Tech in 2024: international expansion, new partners, and continuous growth
Corporate 27/12/2024
As the year comes to a close, it’s time for the most anticipated moment: to pause, look back with perspective, take stock of everything we’ve built together, and, why not, celebrate more than one unlocked achievement. After a 2024 that we faced with enthusiasm, filled with innovations and challenges overcome, we can only express our sincere gratitude to all the clients who have placed their trust in our services this year, and of course, to those who have been doing so for over a decade.
As always, we’ve worked with dedication and commitment to provide the best technological solutions for the hospitality industry, expanding our reach, growing our team, increasing the markets in which we operate, and reinforcing our mission to boost direct hotel sales.
Today, in this article, we look back at the moments that made 2024 an unforgettable year, fully aware that we continue moving toward a future filled with new challenges.
At the latest edition of FITUR, we surprised the industry with the presentation of Paraty Campings, an innovative adaptation of our flagship tool, the booking engine, to meet the specific needs of campgrounds and glamping sites. This solution simplifies the management of reservations while respecting the unique operational requirements of these establishments. This launch is 100% aligned with our diversification strategy, aiming to provide customized solutions for every accommodation segment. Another major milestone this year was our expansion into the United States, with the opening of a commercial office led by our Business Development Manager for North America, Rafe Marshall. This move has not only continued our international expansion process but also allowed us to engage with and participate in prestigious events in the country, such as HITEC, Independent Hotel Show, and The Hospitality Show. It has been a challenging few months in a competitive and different market, but we can now proudly celebrate the recent go-live of our first projects in the US, the iconic The Colony Hotel and The Kent Hotel.
As we predicted in our 2023 recap article, we knew this would be the year of collaborations, and we were right. The debut of Daniel Romero as Director of Strategic Partnerships has marked the beginning of a crucial phase, where the expansion of our partner network has become a major driver of support for growth. Considering the various initiatives we have underway, we can confidently say that this trend will continue to solidify in 2025.
From partnerships like the one established with Spazious, a leading company in the MICE sector with its booking engine for events and groups, to becoming official resellers of the popular channel manager Siteminder, which has undoubtedly contributed—and will continue to do so—to opening more doors and consolidating our presence in key markets like Latin America and the United States, to close collaborations with technologies such as Revbell and Duetto, market-leading RMSs, and pioneering integrations like that with TripResale, creators of the Revendible Rate, a disruptive solution set to become the natural replacement for traditional Non-Refundable rates.
As we mentioned, 2024 has been largely defined by strategic partnerships, but it has also been the year of events, both our own and those of others. Staying true to our principle that if it works, don’t fix it, we once again invested in our roadshows. Under the name HIT (Hotels. Insights. Technology.) in Mexico, Colombia, and Portugal, and Hoteltrends in Spain, we traveled through key destinations in the various markets where we operate. Along the way, we partnered with a wide range of collaborators (Hotelverse, SiteMinder, Duetto, Sojern, Host Hotel System, RM Hub, etc.), reaching over 250 hoteliers per country and establishing ourselves as a powerful educational and informative resource.
However, organizing events wasn’t our only focus—we also supported the initiatives of our regular collaborators. In this regard, we were determined to support Smart Travel News in its debut in the complex world of events, which led us to Madrid on two occasions. First, at the Méndez Álvaro cinemas, to participate in Smart Travel News Inspire, and then, at Finca La Alquería, where we were nominated for their unique and original awards.
We also didn’t miss our opportunity to attend Revenue Day, organized by the amazing professionals at Incubadora Revenue, nor the TH500 Gala, where we celebrated with TecnoHotel the publication of its 500th magazine issue. All of these events not only helped us strengthen our global presence but also kept us true to our decision to be where hoteliers are.
Paraty Tech's blog continues to be one of the key sources of information and a central point of connection between our clients, the industry, and innovation. This year, it has served as a platform to showcase new features, such as wallet cards and "on request" bookings, analyze the impact of major changes to current models, such as those introduced by the DMA on platforms like Google Hotel Ads and Booking.com, and highlight the success stories of hoteliers through the publication of case studies.
In this regard, we have shared growth stories, such as the one from Oasis Hotels & Resorts, renovation projects like Royal River Luxury Hotel, examples of customization, such as adapting Price Seeker to the specific needs of El Llorenç Parc de la Mar, and the notable contribution of certain tools like Call Seeker, one of the most well-received recent launches. Articles, videos, and downloadable documents have all played a role in paving the way for optimizing both online and offline direct channels.
All of this has been timed with key dates on the calendar, like Black Friday Black Friday and Buen Fin, which led us to develop pieces aimed at maximizing profitability, such as an interactive checklist designed to help establish strategies for optimizing each area involved in hotel marketing during peak demand periods.
Internally, following a trend that has lasted for over a decade, 2024 has also been a year of significant growth. We have added 50 new team members, bringing us dangerously close to 200 employees, 13 of whom started with internship agreements. This is yet another testament to our firm commitment to training and attracting emerging talent. As we’ve always said: our human team is our greatest success story, the heart of our operations, and one of our undeniable differentiating traits. That’s why we continue to work hard to improve internal conditions, nurturing the living project that is Paratyworld All-Inclusive, which this year has added free physiotherapy sessions and weekly yoga classes, also available virtually. The health and well-being of our colleagues is at the core of the Paraty DNA.
With our eyes already set on Fitur 2025, we are working tirelessly to make this new chapter of the popular tourism fair a historic edition. As exhibitors, we will take the opportunity to:
As always, we’ve worked with dedication and commitment to provide the best technological solutions for the hospitality industry, expanding our reach, growing our team, increasing the markets in which we operate, and reinforcing our mission to boost direct hotel sales.
Today, in this article, we look back at the moments that made 2024 an unforgettable year, fully aware that we continue moving toward a future filled with new challenges.
Tailored solutions for a constantly evolving Industry
At the latest edition of FITUR, we surprised the industry with the presentation of Paraty Campings, an innovative adaptation of our flagship tool, the booking engine, to meet the specific needs of campgrounds and glamping sites. This solution simplifies the management of reservations while respecting the unique operational requirements of these establishments. This launch is 100% aligned with our diversification strategy, aiming to provide customized solutions for every accommodation segment. Another major milestone this year was our expansion into the United States, with the opening of a commercial office led by our Business Development Manager for North America, Rafe Marshall. This move has not only continued our international expansion process but also allowed us to engage with and participate in prestigious events in the country, such as HITEC, Independent Hotel Show, and The Hospitality Show. It has been a challenging few months in a competitive and different market, but we can now proudly celebrate the recent go-live of our first projects in the US, the iconic The Colony Hotel and The Kent Hotel.
Key partnerships driving change
As we predicted in our 2023 recap article, we knew this would be the year of collaborations, and we were right. The debut of Daniel Romero as Director of Strategic Partnerships has marked the beginning of a crucial phase, where the expansion of our partner network has become a major driver of support for growth. Considering the various initiatives we have underway, we can confidently say that this trend will continue to solidify in 2025.
From partnerships like the one established with Spazious, a leading company in the MICE sector with its booking engine for events and groups, to becoming official resellers of the popular channel manager Siteminder, which has undoubtedly contributed—and will continue to do so—to opening more doors and consolidating our presence in key markets like Latin America and the United States, to close collaborations with technologies such as Revbell and Duetto, market-leading RMSs, and pioneering integrations like that with TripResale, creators of the Revendible Rate, a disruptive solution set to become the natural replacement for traditional Non-Refundable rates.
A global presence on the tourism map
As we mentioned, 2024 has been largely defined by strategic partnerships, but it has also been the year of events, both our own and those of others. Staying true to our principle that if it works, don’t fix it, we once again invested in our roadshows. Under the name HIT (Hotels. Insights. Technology.) in Mexico, Colombia, and Portugal, and Hoteltrends in Spain, we traveled through key destinations in the various markets where we operate. Along the way, we partnered with a wide range of collaborators (Hotelverse, SiteMinder, Duetto, Sojern, Host Hotel System, RM Hub, etc.), reaching over 250 hoteliers per country and establishing ourselves as a powerful educational and informative resource.
However, organizing events wasn’t our only focus—we also supported the initiatives of our regular collaborators. In this regard, we were determined to support Smart Travel News in its debut in the complex world of events, which led us to Madrid on two occasions. First, at the Méndez Álvaro cinemas, to participate in Smart Travel News Inspire, and then, at Finca La Alquería, where we were nominated for their unique and original awards.
We also didn’t miss our opportunity to attend Revenue Day, organized by the amazing professionals at Incubadora Revenue, nor the TH500 Gala, where we celebrated with TecnoHotel the publication of its 500th magazine issue. All of these events not only helped us strengthen our global presence but also kept us true to our decision to be where hoteliers are.
Our Blog: a source of inspiration and knowledge for the hospitality industry
Paraty Tech's blog continues to be one of the key sources of information and a central point of connection between our clients, the industry, and innovation. This year, it has served as a platform to showcase new features, such as wallet cards and "on request" bookings, analyze the impact of major changes to current models, such as those introduced by the DMA on platforms like Google Hotel Ads and Booking.com, and highlight the success stories of hoteliers through the publication of case studies.
In this regard, we have shared growth stories, such as the one from Oasis Hotels & Resorts, renovation projects like Royal River Luxury Hotel, examples of customization, such as adapting Price Seeker to the specific needs of El Llorenç Parc de la Mar, and the notable contribution of certain tools like Call Seeker, one of the most well-received recent launches. Articles, videos, and downloadable documents have all played a role in paving the way for optimizing both online and offline direct channels.
All of this has been timed with key dates on the calendar, like Black Friday Black Friday and Buen Fin, which led us to develop pieces aimed at maximizing profitability, such as an interactive checklist designed to help establish strategies for optimizing each area involved in hotel marketing during peak demand periods.
Our team, our strength
Internally, following a trend that has lasted for over a decade, 2024 has also been a year of significant growth. We have added 50 new team members, bringing us dangerously close to 200 employees, 13 of whom started with internship agreements. This is yet another testament to our firm commitment to training and attracting emerging talent. As we’ve always said: our human team is our greatest success story, the heart of our operations, and one of our undeniable differentiating traits. That’s why we continue to work hard to improve internal conditions, nurturing the living project that is Paratyworld All-Inclusive, which this year has added free physiotherapy sessions and weekly yoga classes, also available virtually. The health and well-being of our colleagues is at the core of the Paraty DNA.
A preview of what 2025 holds
With our eyes already set on Fitur 2025, we are working tirelessly to make this new chapter of the popular tourism fair a historic edition. As exhibitors, we will take the opportunity to:
- Reveal a revolutionary tool developed by Maarlab, set to change the game.
- Introduce a new, friendly "ally", a personification of the resistance to direct sales with OTAs.
- Moderate discussion panels at the #techYdestino and #techYnegocio forums within the framework of #FiturTechY, organized by the Hotel Technology Institute.
- Offer a comprehensive live content program at our booth 8D15, with a space dedicated to interviews, talks, debates, and more.
