Paraty Tech joins AHLA and HSMAI to drive innovation and fuel growth in U.S. hospitality sector

Partners 12/04/2024
Paraty Tech, a leading partner specialized in empowering sales through direct channels for hotels and hotel chains, announces its recent partnerships in the United States. These strategic alliances mark a significant milestone in the company's expansion plan in the U.S. market.

Firstly, Paraty Tech has joined the American Hotel & Lodging Association (AHLA) as an Allied Tech Member. This collaboration with AHLA underscores Paraty Tech's commitment to the hospitality industry and its dedication to providing tailored solutions to hoteliers.

Secondly, Paraty Tech has become a member of the Hospitality Sales and Marketing Association International (HSMAI). By joining HSMAI, Paraty Tech gains access to a network of industry professionals and resources, further strengthening its position in the U.S. market.

These partnerships come at a time when Paraty Tech is already making significant strides in the U.S. market. After just one quarter in the region, Paraty Tech has secured its first contracts, demonstrating that its customized approach to enhancing sales through direct channels, with a focus on reducing intermediary costs and increasing revenue, is resonating well in the United States.

In addition to providing tailored solutions for direct channel sales optimization, Paraty Tech is committed to sharing valuable content with hoteliers in the areas of revenue management and digital marketing, trying to leverage both associations' communication channels to disseminate insightful articles, white papers and business cases to empower hoteliers and enhance their competitiveness in the market.

Commenting on the company's expansion into the U.S. market, Gina Matheis, CEO of Paraty Tech, expressed the challenges associated with entering new markets, but also conveyed her optimism and confidence in the company's success. "Expanding into new markets always presents challenges, but we are optimistic about our prospects in the United States. We draw confidence from the successful cases of international expansion we have achieved thus far. We believe that our proven track record and commitment to excellence will pave the way for success in the U.S. market."

Both partnerships and early contracts are integral parts of Paraty Tech's strategic growth initiative. By aligning with reputable associations, delivering tangible results, and providing valuable educational content, Paraty Tech aims to deepen its engagement within the hotel sector and further solidify its presence in America.

"We are thrilled to establish these alliances with AHLA and HSMAI", said Daniel Romero, Director of Communications and Strategic Partnerships at Paraty Tech. "These collaborations reflect our ongoing commitment to serving the needs of the hospitality industry and our dedication to driving innovation in direct channel sales optimization. Our early success in securing contracts demonstrates the effectiveness of our tailored approach, and we are excited to continue delivering value to hoteliers across the United States."