Blog

Paraty Tech, a company specialized in direct booking technology for the hospitality industry, and seQura, one of Southern Europe’s leading commerce technology platforms, have announced a partnership to introduce new payment options within Paraty Tech’s booking ecosystem. Through this integration,…

For years, booking engines have followed the same logic: a “one-size-fits-all” approach. In other words, a single booking flow for every user, regardless of where they come from, how they book, or what their intent is. But guest behavior is no longer uniform. To be fair, it never really was—but…

How to distinguish the real value of smoke Artificial intelligence is advancing so rapidly that it sometimes seems as if a new concept, a new tool, or a supposed revolution promising to transform the tourism sector appears every week. And yet, when we scratch the surface, we discover an…

The hotel distribution landscape keeps evolving, and Trivago has just taken a major step. Since September 1, 2025, the metasearch platform has phased out Cost-Per-Click (CPC) bidding and will now operate exclusively under a Cost-Per-Acquisition (CPA) model In practice, this means hotels will no…

Paraty Tech adds a new integration to its list of technology partners, Cloudbeds, expanding connectivity options for accommodations by enabling the synchronization of availability, prices, rates, and inventory between both systems. In its ongoing commitment to offering increasingly connected…

Paraty Tech, a leader in technological solutions for the hotel sector, announces its collaboration with Hospitalidad Emprendedora to offer Mara Solutions, recognized as the best online reputation management solution in 2025 by Hotel Tech Report, in its portfolio of services. This alliance is aimed…

The Colony Hotel, an iconic destination in the heart of South Beach, has selected Paraty Tech as its consulting and technology provider to enhance its direct business strategy. This collaboration represents a significant step forward for The Colony Hotel, renowned as a symbol of South Beach’s…

Although it seems like it was yesterday when we started hearing about NFTs, the truth is that their origin dates back to 2017. Seven years later, many still do not understand this concept, its possible areas of application and, above all, its usefulness.. That is why the pioneering platform…

Paraty Tech, a leading partner specialized in empowering sales through direct channels for hotels and hotel chains, announces its recent partnerships in the United States. These strategic alliances mark a significant milestone in the company's expansion plan in the U.S. market. Firstly, Paraty Tech…

The telephone remains a crucial point in the customer journey, providing personalized attention that facilitates booking conversions, enhances the guest experience, and fosters loyalty. This type of interaction creates a more human and meaningful connection between the hotel and its guests. To…

The alliance between FlexMyRoom and Paraty Tech takes a new giant step with the launch of a new product that will allow hotels to include travel assistance insurance as an additional service in their online booking process. The Pandemic, and the insecurity of travelers as a result of the outbreak…

The Hotel Technology Institute (ITH) adds Ring2Travel as a new partner in the Call Center area. The objective of this association is to incorporate a new resource with which to continue strengthening the advisory work of the Hotel Technology Institute (ITH). Through the accession of Ring2Travel,…

Last Wednesday, September 28, we participated in the Online Conference The direct channel in the Islands: objective of maximizing income; organized by the Acelera SME Office of Ashotel and Paraty Tech. A morning in which we talked at length about hotel direct sales, together with our usual…

On Thursday, June 9th, Paraty Tech celebrated its 10th Anniversary. An event designed not only to mark a decade of achievements but also to express gratitude to those who have contributed to our success: the hotels and other tourist accommodations we collaborate with. The evening exceeded all…

We launched the "Success Stories Series";, an initiative through which we will periodically publish stories with a happy ending, the product of our collaboration with hotels and hotel chains, sometimes also through technological or strategic partners. This is the case, for example, of this first…

Just as we tend to take vehicles for inspection before the periodic ITV, reservation engines also need a tune-up to ensure that everything is working properly and benefiting from the latest updates. This is the concept behind PreFitur Paraty Academy. We want your reservation engine to reach the…

Are hotels really willing to sacrifice bookings to third parties just because they have reliable satisfaction measurement systems? Online reputation represents a crucial aspect of marketing for businesses, especially hotels. User reviews increasingly influence brand notoriety, image, and…

The Department of Tourism and Sports of the Andalusian Government will provide international travelers, free of charge, with the Andalusian International Travel Insurance, including Covid-19 coverage. These are challenging times, and every gesture, every step taken to support the recovery of the…

In coherence with our usual procedure, we have developed our own Online Check In system, without dependence on third parties. 100% in-house technology, prepared to interact perfectly with your website and your booking engine. At Paraty Tech the Online Check In service is here to stay. Although…

Our Lead Developer, Nacho Marín, immerses us in a beautiful story full of nostalgia, which will lead us, in its second installment, to ask ourselves the following question: do I have the right channel for my engine? In the mid-19th century, a young Thomas Cook planned the first organized trip to a…

Discover why, after the entire process of adapting to the GDPR, your databases are now more useful and your commercial shipments more effective. It was the month of May 2018 and those furthest behind were beginning to hear the sound of trumpets that, in reality, had been sounding for a long time,…