Coffee for everyone? Not with Paraty Tech

One engine, endless processes. Create the most relevant journey for every search. With Smart Funnels, you can design as many funnels or booking processes as you want (by source market, device, date or price range, customer type, etc.), through dynamic workflows that are 100% configurable from our CMS. Hyper-personalization is now a reality.

With A/B Testing mode, you activate the booking processes and artificial intelligence compares their performance and decides which one delivers better results. This way, funnels are constantly optimized.

• Automatic activation based on the search
• The most relevant flow for each user
• A/B Testing mode to compare performance
• AI measures, decides, and shows the most effective workflow

Let your guests move from click-click to chat with the only booking engine featuring conversational search.

If we no longer get inspired or search the way we used to, why keep booking the same way? The Smart Planner allows users to describe their ideal stay using natural language in a free-text field and offers a set of quick filters including:

• Travel budget
• Cancellation policies
• Pet Friendly / Adults Recommended
• Additional services
• Preferred board basis

AI, powered by the Paraty AI Knowledge base, takes care of the rest so the engine returns the best possible result as an editable shopping cart. A true paradigm shift!

Widely used by airlines, the micro-upgrades system enjoys an acceptance rate of up to +12% compared to other formats.

This is because it is based on a model of progressive and controlled micro-spending that avoids abrupt price jumps and instead introduces subtle incremental improvements, which users perceive more as suggestions rather than a sales push — improving the perceived value-to-price ratio.

Now, this new functionality joins the multiple upgrade, upselling and cross-selling formats already available to increase your average ticket:

• Experience engine
• Dynamic packages
• Additional services
• Popups and floating messages
• Pre-stay email
• Shopping cart
• White-label experience store

Minimize friction and increase conversion by reducing cognitive load and eliminating option overload that leads to decision fatigue.

The result is a more usable and accessible booking engine with a clear conversion focus and an even stronger positive impact on profitability and revenue:

• No infinite scrolling design
• Collapsible card-based layout
• Modular and progressive structure
• Step-by-step wizard flow
• Fixed booking summary